Marketing Insights Analyst

Vega is Hiring! Marketing Insights Analyst for a 6 months+ contract job opportunity. Candidate will be required to work onsite once a week. Seeking candidates that live within a commutable distances to Parsippany, NJ.

This is a W2 based position. No C2C or Outside Vendors.

JOB DESCRIPTION:

The Marketing Insights Analyst or Market researcher who has experience with physical product research. strong qualitative experience. We are looking for an expert - not a dabbler. Someone with actual experience, leveraging best practices, utilizing multiple research methodologies and strength in conducting analysis to drive impact. Must have actual action to impact based on end to end research. Experience in storytelling and presenting to stakeholders/executives.

Specific responsibilities include, but are not limited to:

• Plans, manages, and delivers Marketing Insights projects. Under the supervision of the Marketing Insights Manager - Enterprise Solutions, executes end-to-end research projects, including requirement gathering, defining research approach/methodology, participant recruitment, research instrument development/programming/testing, analysis and presentation delivery.

• Crafts questionnaires and discussion guides that meet the needs of the business. Leverages in-depth knowledge of survey and discussion guide development best practices to program surveys and qualitative instruments that deliver engaging quantitative and qualitative experiences to our valuable customer base.
• Employs Qualitative research methodologies. This includes moderation of focus groups and in depth interviews as well as the execution of unmoderated user experience testing to gather deeper insights when the need arises.
• Analyzes work and presents research findings to business owners. Provides actionable insights to project owners and stakeholders at all levels of the organization to drive strategy, design recommendations, experience development and product optimization.

• Supports in-person customer insights brainstorming, co-creation events and focus groups. In support of Contractor Programs, New Business Models, Finance Marketing, Digital Marketing and Channel Marketing needs, assists the end to end management, execution and delivery (from agenda, recruitment and facilitation to insights dissemination) of impactful customer insights engagements that provides insight into challenging business questions and program/experience development opportunities..

• • Supports research needs on request for Residential focused areas including but not limited to Programs, Business Services, Events, Channels, Products and Quarry.
  • Manages Insights Knowledge Management Platform. Manages and maintains our Insights Knowledge Management platform, uploading documents, curating insights experiences and partners with other resources to communicate/share insights assets across the organization.

QUALIFICATIONS

• 3-5 years of related experience in marketing research, user experience research or management consulting.
• A Bachelor s Degree/MBA or advanced degree preferred, preferably with a focus in Statistics, Research, Psychology, Cognitive Science, Anthropology, Human Factors, HCI/CS, Marketing or General Management.
• Advanced experience with quantitative research (survey design, response effects, sampling, crosstabs, and statistical concepts, etc.) and qualitative/user-centered design methods (individual and group interviews, diary studies, direct observation, think-aloud usability testing, etc.).
• Advanced experience with a broad range of Marketing Research tools/technology including Qualtrics, Usertesting.com and other online insights tools
• Strong experience leveraging AI to support research operations.
• Advanced experience with Excel, PowerPoint and Word
• Experience working in the Building Materials space. Experience in adjacent complex industries/product categories will be considered.
• Expert facilitation/moderation skills are required.
• Strong stakeholder management and relationship building skills.

EDUCATION and ADDITIONAL EXPERIENCE

• Bachelor's Degree required
• REQUIRED 5-8 years of experience in leading/managing website development in a large cross functional team environment
• Exceptional ability to co-create and work collectively with various business leaders and key stakeholders
• Excellent written & oral communication skills, including the ability to organize, conceptually interpret and clearly communicate material developed collaboratively via the input of multiple parties; translate complexity into actionable plans

If you have Marketing Insight Analysis skills and live within a commutable distance to Parsippany, NJ, select "Apply Now" and a Vega Staffing Specialist will reach out to you.