Marketing Manager IV

RESPONSIBILITIES:
A client with Kforce is seeking a Marketing Manager IV to join their team in Mountain View, CA.

Overview:
As a Lifecycle Marketing Manager on the Growth Marketing team you will be responsible for driving the end to end campaign strategy (from defining the audience, creative, content) to execution of the campaign (in collaboration with operations and analytics teams) against our highest priority initiatives. You will work with partners across the organization to build best-in-class campaigns that are highly contextual and integrated into the QuickBooks platform in order to drive higher revenue per customer.

Responsibilities:
* Design, launch, and manage multiple end-to-end customer journey campaigns while maintaining optimal segmentation, frequency, cadence, sequencing, and orchestration across email, in product discovery, push, and sms channels
* Identify the customer insights and KPIs needed to construct and measure effective go-to-market strategies and quantify the resources required to execute against those strategies
* Partner closely with cross functional teams within marketing (go-to-market managers, product marketing, marketing ops, creative and development) to execute campaigns, as well as analyze results; Understand when and how to best engage with teams outside of marketing (data ops, analytics, product, PMO) in order to move projects forward

REQUIREMENTS:
* Bachelor's degree required
* 5+ years of CRM Marketing experience in b2c or b2b digital marketing
* Strong analytical and problem-solving skills to understand data sources, triggers, data mapping, campaign logic, and campaign performance
* Experience setting up, executing and measuring life-cycle email campaigns for SaaS products
* Passion and ability to be agile in campaign development, execution and delivery of results
* Excellent verbal, written, visual/presentation and interpersonal communication skills; Ability to influence and shape strategic conversations with data
* Ability to manage multiple complex projects, stakeholders, and competing priorities
* Ability to communicate objectives, plans, status and results clearly, focusing on critical few key points
* Ability to both create long term learning agendas and iterate and learn quickly to optimize campaigns
* High intellectual curiosity and a growth mindset, with a passion for challenging the status quo and finding new solutions
* Proficiency with Project Management software (GitHub, JIRA, Confluence), Google docs, Excel, Qlik Sense, Tableau, Amplitude, and other data analysis tools

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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