Marketing Analyst/Specialist

RESPONSIBILITIES:
Kforce has a client in Toledo, OH that is seeking a Marketing Analyst/Specialist responsible for leading the following activities.

Community Management (50%):
* Write blog posts, articles, newsletters, communications materials, and material for social media channels; This will involve working cross functionally with our strategic marketing teams, product teams, internal communication teams and outside agencies
* Create and maintain Content Calendars
* Post relevant content in accordance with Content Calendar
* Contribute to the social media plan that enhances our strategic marketing and communications plans to provide direction for the company's public-facing social media communications
* Work with our customer service, technical and warranty teams to provide support for customers and contractors
* Answer questions as they arise in social media while assisting customers in navigating and providing fast, relevant, and professional service
* Use analytic tools the community manager will provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives
* Be adept at administering and measuring A/B testing protocols to enhance response and engagement
* Summarize insights and conversations to create actionable, client-facing reports that lead to optimization

Marketing Support (50%):
* Collaborate with channel managers to align key initiatives with outbound marketing tools and programs to create value for the customer and quicker adoption and acceleration of key initiatives by customers
* Contribute to post campaign insight gathering, reporting, and optimizations
* Continuously build an intimate and thorough knowledge of the business (i.e. the value that our current and future products deliver to the customer)

REQUIREMENTS:
* BA in Communications, Advertising, Public Relations,Business or related field; MBA optional
* 3+ years of experience managing social media platforms or communities for brands
* 3+ years of experience working in a corporate or agency environment, interacting with multiple levels of the organization
* Actively participates in a wide variety of social media activities such as blogging, community development and management, social bookmarking, commenting, etc.
* Understanding of popular social networks - design, functionality, users, reporting, advertising, and analytic packages
* Demonstrated ability to produce community management guidelines and documents that reflects the holistic understanding and implementation of the role of social media and its effects
* Proficiency in PowerPoint and presentation tools and skills
* Proficiency in content management and listening tools like Sprinklr, Netbase, Sprout, Cision, On24
* Exceptional communication skills and leadership capability to organize and motivate cross functional teams without direct reporting
* Very high attention to detail
* Excellent verbal, written, and presentation skills

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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