Salesforce & Marketing

The Salesforce Administrator is responsible for the day-to-day configuration, support, and maintenance of The Call Firm's Salesforce platform. They will work with stakeholders in sales and marketing to customize the platform to meet business needs, improve user adoption, and ensure data integrity.

• Manage all standard administrative functions, including user accounts, roles, profiles, permission sets, and security settings.
• Develop and maintain custom reports, dashboards, workflows, and process automation tools.
• Collaborate with sales and marketing teams to gather requirements for platform enhancements and new features.
• Provide technical support and training to end-users on Salesforce usage and best practices.
• Perform routine data quality checks to ensure the integrity and accuracy of Salesforce data.
• Stay current with new Salesforce features and updates, and provide recommendations for system improvements.
• Troubleshoot and resolve technical issues reported by users.

• Proven experience as a Salesforce Administrator, preferably in a sales and marketing environment.
• Salesforce Administrator Certification (ADM-201) is preferred.
• Strong understanding of Salesforce platform functionality, including custom objects, fields, and automation.
• Excellent analytical and problem-solving skills, with a strong attention to detail.
• Strong communication and interpersonal skills to work with both technical and non-technical stakeholders.

• Plan and implement digital marketing campaigns across channels such as email, social media, and web.
• Assist in creating and managing content for various marketing materials, including email newsletters, blog posts, and website copy.
• Support the development and execution of campaigns using Salesforce Marketing Cloud or similar marketing automation platforms.
• Conduct market research to identify target audiences, industry trends, and competitor offerings.
• Track and report on campaign performance using analytics tools like Google Analytics and Salesforce dashboards.
• Collaborate with the sales team to ensure alignment between marketing initiatives and sales goals.
• Maintain and update customer relationship management (CRM) systems with marketing and customer data.

• Proven experience as a Marketing Specialist or in a similar marketing role.
• Familiarity with digital marketing concepts, tools, and practices (e.g., SEO, social media, email marketing).
• Experience with Salesforce, especially Marketing Cloud or a similar marketing automation platform, is a plus.
• Strong analytical skills to interpret campaign data and derive actionable insights.
• Excellent written and verbal communication skills.
• Creative and innovative mindset with the ability to manage multiple projects and meet deadlines

About US

The Call Firm, LLC is a U.S.-based Business Process Outsourcing (BPO) company that specializes in providing comprehensive contact center solutions. The company offers services like customer support, sales, data entry, and virtual assistant services to small and medium-sized businesses, as well as large enterprises and nonprofits.