Overview
On Site
USD 75,000.00 - 85,000.00 per year
Full Time
Skills
Management
FOCUS
Collaboration
Promotions
Adobe CS
Regulatory Compliance
Internationalization And Localization
Adobe Dreamweaver
Customer Relationship Management (CRM)
A/B Testing
Analytics
Email Marketing
Brand
Innovation
Finance
Accounting
Marketing
Legal
Customer Support
Online Training
Artificial Intelligence
Insurance
.NET
Job Details
Description
We are in search of an Email Marketing Manager to join our team in Miami, Florida. This role revolves around the creation and management of CRM campaigns and strategies in the iGaming industry. As an Email Marketing Manager, you will be tasked with utilizing CRM platforms to enhance player experiences and engagement through personalized communications and promotional offers.
Responsibilities:
Utilize CRM tools such as Smartico to automate player engagement, define triggers, and personalize content based on behavioral segmentation.
Construct and manage CRM campaigns across various channels including email, SMS, and push notifications with a focus on player lifecycle, promotions, and reactivation.
Collaborate with marketing and VIP teams to launch promotions aimed at boosting player retention and enhancing lifetime value (LTV).
Design and create campaign visuals using software like Adobe Creative Suite while ensuring alignment with brand and regulatory standards.
Continuously assess and enhance campaign performance through A/B testing and analysis of player behavior.
Develop advanced user segments for delivering personalized and timely communications that drive engagement.
Guarantee compliance of all communications with jurisdictional requirements and appropriate localization.
Requirements
The candidate must have a minimum of 3 years of experience in email marketing or a related field.
Proficiency in Adobe Dreamweaver is required.
The applicant must have experience working with CRM systems.
Experience with an Email Marketing Platform is mandatory for this role.
The candidate should be familiar with and have experience using an Email Service Provider.
Knowledge of and experience with Exact Target is required.
The applicant should have experience with AB Testing.
The candidate must be comfortable using analytics tools to measure campaign performance.
A strong understanding of email marketing best practices is necessary.
The applicant should have experience in promoting brand awareness through email campaigns.
The candidate must have experience in campaign planning and execution.
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.
We are in search of an Email Marketing Manager to join our team in Miami, Florida. This role revolves around the creation and management of CRM campaigns and strategies in the iGaming industry. As an Email Marketing Manager, you will be tasked with utilizing CRM platforms to enhance player experiences and engagement through personalized communications and promotional offers.
Responsibilities:
Utilize CRM tools such as Smartico to automate player engagement, define triggers, and personalize content based on behavioral segmentation.
Construct and manage CRM campaigns across various channels including email, SMS, and push notifications with a focus on player lifecycle, promotions, and reactivation.
Collaborate with marketing and VIP teams to launch promotions aimed at boosting player retention and enhancing lifetime value (LTV).
Design and create campaign visuals using software like Adobe Creative Suite while ensuring alignment with brand and regulatory standards.
Continuously assess and enhance campaign performance through A/B testing and analysis of player behavior.
Develop advanced user segments for delivering personalized and timely communications that drive engagement.
Guarantee compliance of all communications with jurisdictional requirements and appropriate localization.
Requirements
The candidate must have a minimum of 3 years of experience in email marketing or a related field.
Proficiency in Adobe Dreamweaver is required.
The applicant must have experience working with CRM systems.
Experience with an Email Marketing Platform is mandatory for this role.
The candidate should be familiar with and have experience using an Email Service Provider.
Knowledge of and experience with Exact Target is required.
The applicant should have experience with AB Testing.
The candidate must be comfortable using analytics tools to measure campaign performance.
A strong understanding of email marketing best practices is necessary.
The applicant should have experience in promoting brand awareness through email campaigns.
The candidate must have experience in campaign planning and execution.
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.