Marketing Analyst :: Chicago, IL, USA (Local Candidate Only)

Role: Marketing Analyst

Location: Chicago, IL

Duration: Long Term Contract

Only Local candidates

Client s Note:

• They are looking for someone who can build a model around X here are the attributes we care about: credit bureau, consumer-level, application-level, etc. From there, someone who not only knows where to get the data, but can help build a model, translate it into strategy, and then partner with me to test and learn.
• He s looking for someone who:
• Has built machine learning models that drove tangible outcomes e.g., improving capture rates, reducing losses, increasing conversion.
• Has experience turning models into strategies whether it s credit, pricing, or marketing.
• Has done segmentation, clustering, or targeting work to differentiate strategies across customer types.

Role Summary

This role will be responsible for end-to-end marketing performance reporting and deep-dive analysis across digital, direct mail, and cross-channel campaigns. The ideal candidate brings hands-on experience in Google and/or Adobe Analytics, marketing mix modeling, next stage/advanced attribution, and has a strong grasp of customer journey and offer optimization in the financial services space.

Key Responsibilities

• Own and evolve reporting frameworks that measure performance across digital (paid search, display, social) and direct mail campaigns, providing actionable insights on conversion, ROI, and funnel behavior.
• Leverage tools like Google Analytics, Adobe Analytics, and internal tracking platforms to analyze marketing touchpoints and customer journey behaviors.
• Develop and implement multi-touch and next-stage attribution methodologies to better understand incremental lift across marketing channels.
• Support and enhance marketing mix models, A/B test design, and response modeling to guide spend allocation and offer strategy.
• Collaborate with marketing, data science, and finance teams to optimize campaign performance, creative strategy, and acquisition cost efficiency.
• Create clear, executive-friendly dashboards and performance updates to guide ongoing marketing decision-making.

Required Qualifications

• Bachelor s degree in marketing Analytics, Business, Statistics, or related field.
• 6-10 years of experience in marketing analytics within a data-rich environment, preferably financial services, fintech, or digital subscription businesses.
• Deep knowledge of Google Analytics and/or Adobe Analytics, with experience navigating UTM strategy, path analysis, and digital engagement metrics.
• Hands-on experience with direct mail campaign analysis, including offer testing and segmentation.
• Familiarity with next-touch attribution, media mix modeling, or other advanced marketing measurement techniques.
• Strong SQL skills and experience with data visualization tools (Tableau etc.).

• Exposure to marketing automation platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign).
• Understanding of cloud data infrastructure (Snowflake, AWS) is a plus.