CRM Marketing Manager

Russell Tobin is hiring an CRM Marketing Manager for one of our top clients, an industry leading media and entertainment company in Glendale, CA! Seeking an experienced B2C marketer to grow and strengthen CRM with our highly engaged fans. This role will be key in improving our consumer journey through marketing communication strategies aimed at acquisition, engagement, and retention.

Pay: $65-$77/hr. depending on experience

Location: Glendale, CA 91201

Schedule: 8a-5p / Hybrid (Mon-Thurs)

Summary:

Working closely with multiple teams, the Manager, CRM will be responsible for executing effective email marketing campaigns that leverage data to drive personalization and member value. The successful candidate will be highly analytical, possess strong project management skills, and thrive in a fast-paced, collaborative environment. Passion for email marketing and superb guest experience is a must.

Responsibilities:

• Email Marketing: Develop and evolve the overall email and push B2C marketing strategy to ensure alignment with business objectives, goals, and priorities.
• Responsible for driving email campaign production: creation, planning, scheduling, executing, testing and optimization of B2C campaigns.
• Work with internal CRM partners and Membership team to build customer segments and execute automations as well as customer journeys within the ESP.
• Lead the delivery of email campaigns with a focus on quality assurance and smooth technical execution.
• CRM Lifecycle Planning: Maintain a cohesive omni-channel guest experience and customer journey roadmap.
• Partner with Brand and Marketing leads on engagement programs and acquisition campaigns.
• Develop and execute test & learn plans to gain actionable insights for marketing. Lead management and execution of campaigns that convert and retain Members (paid and non-paid tiers).
• Engagement & Optimization: Optimize the email and lifecycle program through continual testing of creative, copy, timing, offers, targeting, and more.
• Run daily/weekly/monthly reporting against key metrics across all email marketing activities.
• Find opportunities to improve the effectiveness of email and push B2C marketing programs.
• Leverage data to target subscribers with relevant content to ensure a positive experience with high engagement.

Qualifications:

• Minimum 4 years of experience in email marketing
• BA/BS
• Experience working for a subscription business is a plus
• Extensive experience with email and push standard methodologies and deliverability
• Knowledge of HTML coding for email, and familiarity with responsive design
• Experience with developing strategies and plans guided by audience insights and behaviors
• Hands on experience working with CRM platforms and analytic tools like Tableau or Google Analytics
• Excellent project management skills and ability to manage group workflow
• Ability to provide strategic recommendations backed by data
• Strong team member who proactively brings creative solutions to the organization
• Ability to deliver under extreme deadlines and fast-paced environment
• Strong proofreading skills, with an eagle eye for catching errors, typos, mistakes and broken links
• Possess an expert understanding of consumer mindset, consumer empathy and dedication to great guest experiences

Russell Tobin offers eligible employees comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.