Overview
On Site
Contract - W2
Skills
Salesforce.com
Strategic Management
Recruiting
Go-To-Market Strategy
Target Audience
Competitive Intelligence
Google Tag Manager (GTM)
KPI
Product Engineering
Data Science
Product Strategy
Roadmaps
Retail
Product Marketing
Science
Marketing
Collaboration
Analytical Skill
Coaching
Motivation
Job Details
Job Description
NYC (preferred), SF Office (2nd Option), Remote (3rd Option).
For NYC & SF: Hybrid (Mon, Wed, Thurs in office).
Description
Ride by ride, we're reimagining the world's best transportation. We envision a world where cities feel small again. Where transportation and tech bring people together, instead of apart. We see the future as community-driven - and it starts with you.
We are building out the Product Marketing team to support our rapidly growing platform. The Product Marketing team partners closely with the Product team to determine the strategic direction and positioning of products, drives campaigns when rolling out new products, and optimizes current features to support user growth, engagement, and retention. We are hiring a Senior Product Marketing Manager who is passionate about our technology and has a strong understanding of the customer to help bring new products to market effectively.
We're looking for a results-driven Product Marketer to lead marketing efforts for our core driver and rider experiences and product offerings. This role will entail a combination of product strategy, cross-functional collaboration and developing positioning, go-to-market strategies and growth for new and existing products.
RESPONSIBILITIES
Be the voice and expert of the target audience. Synthesize user insights, industry trends, and competitive intel to develop recommendations for marketing and product strategies.
Leverage behavioral data and user insights to develop GTM plans that fuel new product launches and ongoing product adoption.
Rapidly experiment and iterate to improve KPIs such as adoption and retention. Work to understand and share the impact and learnings from initiatives you're driving.
Work cross-functionally with Product, Engineering, Data Science, Design, etc., to drive product strategy and shape the product roadmap.
Develop and execute on creative briefs to inform creative and copy teams on campaign design and partner with Marketing Ops for launch and measurement
Build evergreen lifecycle strategies to drive ongoing product adoption and business impact
Mandatory:
Bachelor s degree
7+ years experience in Marketing with 5+ years in B2C Product Marketing
Experience developing strategies to solve ambiguous and complex problems
Experience in applying consumer insights and behavioral science to optimize marketing strategies; ability to independently drive marketing experimentation
Must be a self-starter with a bias for action & ability to identify and simplify problems
Strong interpersonal skills with the ability to collaborate and work cross-functionally with both analytical and creative teams
Plus:
Experience working on products/programs related to: performance measurement or coaching, or motivating users to drive behavior change (E.g., language learning apps, fitness apps.)
Two-sided marketplace experience
NYC (preferred), SF Office (2nd Option), Remote (3rd Option).
For NYC & SF: Hybrid (Mon, Wed, Thurs in office).
Description
Ride by ride, we're reimagining the world's best transportation. We envision a world where cities feel small again. Where transportation and tech bring people together, instead of apart. We see the future as community-driven - and it starts with you.
We are building out the Product Marketing team to support our rapidly growing platform. The Product Marketing team partners closely with the Product team to determine the strategic direction and positioning of products, drives campaigns when rolling out new products, and optimizes current features to support user growth, engagement, and retention. We are hiring a Senior Product Marketing Manager who is passionate about our technology and has a strong understanding of the customer to help bring new products to market effectively.
We're looking for a results-driven Product Marketer to lead marketing efforts for our core driver and rider experiences and product offerings. This role will entail a combination of product strategy, cross-functional collaboration and developing positioning, go-to-market strategies and growth for new and existing products.
RESPONSIBILITIES
Be the voice and expert of the target audience. Synthesize user insights, industry trends, and competitive intel to develop recommendations for marketing and product strategies.
Leverage behavioral data and user insights to develop GTM plans that fuel new product launches and ongoing product adoption.
Rapidly experiment and iterate to improve KPIs such as adoption and retention. Work to understand and share the impact and learnings from initiatives you're driving.
Work cross-functionally with Product, Engineering, Data Science, Design, etc., to drive product strategy and shape the product roadmap.
Develop and execute on creative briefs to inform creative and copy teams on campaign design and partner with Marketing Ops for launch and measurement
Build evergreen lifecycle strategies to drive ongoing product adoption and business impact
Mandatory:
Bachelor s degree
7+ years experience in Marketing with 5+ years in B2C Product Marketing
Experience developing strategies to solve ambiguous and complex problems
Experience in applying consumer insights and behavioral science to optimize marketing strategies; ability to independently drive marketing experimentation
Must be a self-starter with a bias for action & ability to identify and simplify problems
Strong interpersonal skills with the ability to collaborate and work cross-functionally with both analytical and creative teams
Plus:
Experience working on products/programs related to: performance measurement or coaching, or motivating users to drive behavior change (E.g., language learning apps, fitness apps.)
Two-sided marketplace experience
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