Overview
On Site
Hybrid
Full Time
Skills
Analytics
Taxonomy
Digital Asset Management
Marketing Planning
Quality Assurance
Reporting
Optimization
User Experience
Content Management
Testing
Auditing
Corrective And Preventive Action
Regulatory Compliance
Brand
Marketing
Legal
Collaboration
Training
Delivery Management
Adobe Target
A/B Testing
Usability
Interactive Design
Information Architecture
Content Strategy
SEO
Editing
Management
Web Analytics
Adobe Analytics
Google Analytics
HTML
Cascading Style Sheets
JavaScript
Content Management Systems
Adobe Experience Manager
Financial Services
Advertising
Project Management
Preventive Maintenance
Performance Management
Military
Media
Intellectual Property
IP
Recruiting
Market Analysis
Policies and Procedures
Job Details
Overview
To assist in the development and maintenance of Navy Federal's digital content strategy on web and mobile channels. Knowledge of Adobe Target, Adobe Analytics, taxonomy, digital asset management, content management systems (CMS), search engine optimization (SEO) and online/digital metrics using industry best practices. Implement and monitor Navy Federal's online and digital properties for usability, relevance, and member engagement in support of the corporate marketing plan and brand. Collaborate with Marketing and Digital staff and other internal business units/vendors to ensure timely/accurate implementation of digital content enhancements/requirements to support business needs and member experience.
Responsibilities
Qualifications
Desired Qualifications
Hours: Monday - Friday, 8:00AM - 4:30PM
Location: 820 Follin Lane, Vienna, VA 22180 | 5510 Heritage Oaks Drive, Pensacola, FL 32526 | 141 Security Drive, Winchester, VA 22602 | 9999 Willow Creek Road, San Diego, CA 92131 | Remote
About Us
Navy Federal provides much more than a job. We provide a meaningful career experience, including a culture that is energized, engaged and committed; and fierce appreciation for our teams, who are rewarded with highly competitive pay and generous benefits and perks.
Our approach to careers is simple yet powerful: Make our mission your passion.
Best Companies for Latinos to Work for 2024
Computerworld Best Places to Work in IT
Forbes 2025 America's Best Large Employers
Forbes 2024 America's Best Employers for New Grads
Forbes 2024 America's Best Employers for Tech Workers
Fortune Best Workplaces for Millennials 2024
Fortune Best Workplaces for Women 2024
Fortune 100 Best Companies to Work For 2025
Military Times 2024 Best for Vets Employers
Newsweek Most Loved Workplaces
2024 PEOPLE Companies That Care
Ripplematch Recruiting Choice Award
Yello and WayUp Top 100 Internship Programs
From Fortune . 2025 Fortune Media IP Limited. All rights reserved. Used under license. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of, Navy Federal Credit Union.
Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected Veteran.
Disclaimers: Navy Federal reserves the right to fill this role at a higher/lower grade level based on business need. An assessment may be required to compete for this position. Job postings are subject to close early or extend out longer than the anticipated closing date at the hiring team's discretion based on qualified applicant volume. Navy Federal Credit Union assesses market data to establish salary ranges that enable us to remain competitive. You are paid within the salary range, based on your experience, location and market position
Bank Secrecy Act: Remains cognizant of and adheres to Navy Federal policies and procedures, and regulations pertaining to the Bank Secrecy Act.
To assist in the development and maintenance of Navy Federal's digital content strategy on web and mobile channels. Knowledge of Adobe Target, Adobe Analytics, taxonomy, digital asset management, content management systems (CMS), search engine optimization (SEO) and online/digital metrics using industry best practices. Implement and monitor Navy Federal's online and digital properties for usability, relevance, and member engagement in support of the corporate marketing plan and brand. Collaborate with Marketing and Digital staff and other internal business units/vendors to ensure timely/accurate implementation of digital content enhancements/requirements to support business needs and member experience.
Responsibilities
- Author, QA and publish content within Adobe Target to support Marketing & Business initiatives
- Analyze and report testing and optimization results, content initiative results and make recommendations for future redesigns and testing, and campaigns and projects
- Create, edit, test, optimize and evaluate digital experiences using Adobe Target
- Collaborate with the User Experience (UX) and Digital teams as content management lead for new feature creation for testing within Adobe Target
- Conduct content audits across channels to support business needs and identify deviations from approved content strategy and recommend corrective action
- Partner in the creation, maintenance, and execution of the digital content calendar
- Develop/recommend changes to improve usability of digital content , functionality, interactivity, and usability of site(s) to management
- Represent Web & Content Strategy team at meetings with business units and other Marketing teams
- Review all content and digital/online properties to ensure compliance with corporate brand standards, marketing style guides, and legal requirements
- Track/coordinate implementation of digital content enhancements/development and ensure deadlines are met
- Collaborate with web strategists to finalize Adobe Target test reports and determine lessons learned
- Provide subject matter expertise on Adobe Target capabilities that we can adopt and utilize
- Participate in discussions with Adobe Target consultants to further refine and expand our practice
- Work with internal content authors and designers to ensure content meet digital best practices
- Performs other duties as appropriate
Qualifications
- Bachelor's Degree in a related field or the equivalent combination of training, education, and experience
- Effective verbal and written communications skills
- Experience in content delivery, management, retrieval systems and production for high traffic websites (Adobe Experience Manager)
- Experience with Adobe Target and A/B testing
- Experience in translating complex concepts, customer needs, motivations and behaviors into easy-to-understand interactive experiences and deliverables
- Experience in using web analytics software (Adobe Analytics)
- Knowledge in interactive usability best practices and concepts
- Knowledge of interactive design and information architecture related to content strategy
- Knowledge of SEO strategy as applied to content
- Maintain current knowledge of digital and online technologies, best practices, trends, issues, editing and authoring tools
- Managing multiple priorities independently and/or in a team environment to achieve goals
- Organizational, planning and time management skills
- Skill influencing and building consensus with business partners
- Skill navigating multiple screens and PC applications and adapting to new technologies
Desired Qualifications
- Familiarity with using web analytics software (Adobe Analytics, Google Analytics)
- HTML skills, including knowledge of CSS, JavaScript
- Experience in various content management systems (Adobe Experience Manager preferred)
- Knowledge of the financial services environment and Navy Federal's functions, policies, procedures, products, and services
- Experience working in a demanding, fast paced, creative environment similar to an advertising agency
Hours: Monday - Friday, 8:00AM - 4:30PM
Location: 820 Follin Lane, Vienna, VA 22180 | 5510 Heritage Oaks Drive, Pensacola, FL 32526 | 141 Security Drive, Winchester, VA 22602 | 9999 Willow Creek Road, San Diego, CA 92131 | Remote
About Us
Navy Federal provides much more than a job. We provide a meaningful career experience, including a culture that is energized, engaged and committed; and fierce appreciation for our teams, who are rewarded with highly competitive pay and generous benefits and perks.
Our approach to careers is simple yet powerful: Make our mission your passion.
Best Companies for Latinos to Work for 2024
Computerworld Best Places to Work in IT
Forbes 2025 America's Best Large Employers
Forbes 2024 America's Best Employers for New Grads
Forbes 2024 America's Best Employers for Tech Workers
Fortune Best Workplaces for Millennials 2024
Fortune Best Workplaces for Women 2024
Fortune 100 Best Companies to Work For 2025
Military Times 2024 Best for Vets Employers
Newsweek Most Loved Workplaces
2024 PEOPLE Companies That Care
Ripplematch Recruiting Choice Award
Yello and WayUp Top 100 Internship Programs
From Fortune . 2025 Fortune Media IP Limited. All rights reserved. Used under license. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of, Navy Federal Credit Union.
Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected Veteran.
Disclaimers: Navy Federal reserves the right to fill this role at a higher/lower grade level based on business need. An assessment may be required to compete for this position. Job postings are subject to close early or extend out longer than the anticipated closing date at the hiring team's discretion based on qualified applicant volume. Navy Federal Credit Union assesses market data to establish salary ranges that enable us to remain competitive. You are paid within the salary range, based on your experience, location and market position
Bank Secrecy Act: Remains cognizant of and adheres to Navy Federal policies and procedures, and regulations pertaining to the Bank Secrecy Act.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.