W2 - MARKETING CAMPAIGN ANALYST(analyzing data sets, digital experience, Advanced Excel) - Remote

Requirements:

-Bachelor's degree

-3+ years of experience in marketing campaign management or a related field is required.

-Experience analyzing large data sets that may include structured and unstructured data is required.

-Experience using digital experience platform technologies including customer data platforms, CRM, marketing automation, journey orchestration, and other digital marketing tools, such as Adobe, Oracle, Salesforce, Tealium, Redpoint etc. is required.

-Advanced Excel skills are required.

-Proven ability to use reporting tools to convert data into meaningful analyses and insights required.

-Proven ability to translate between business and technical stakeholders. Must be able to work effectively in a consensus-style environment that expects and promotes teamwork required.

-Experience in the use of next best action, customer lifetime value or churn prediction models preferred.

-Knowledge of SQL and Python as well as Tableau, Denodo, and/or Power BI is preferred.

-Must be a relationship builder.

-Requires intellectual curiosity, problem solving ability, critical thinking, active listening, quantitative skills, high attention to detail, persuasive oral and written communications and project management skills.

Job Summary: The Marketing Campaign Analyst supports the development, execution, measurement and refinement of multi-channel, multi touch marketing campaigns by partnering with other analysts, data scientists, marketing specialists, marketing managers, and 3rd party data and service providers.

-Together, they will develop the requirements for marketing campaigns, create targeted segments and models, identify key metrics used to evaluate performance of campaigns, and identify opportunities to optimize marketing campaigns.

-The Marketing Campaign Analyst sets pre-campaign analytics objectives and develops audiences and targeting.

-The analyst designs, coordinates, and schedules multi-channel, multi-touch campaigns and maintains the marketing calendar.

-They will also provide comprehensive performance measurement of campaigns, perform mid-campaign adjustments and refinements, and report on return on investment and lifetime value contributions.

-The analyst will assist with the adoption of new campaign or customer relationship technologies within our digital experience platform.

Skills: Required Skills & Experience:

-3 years of experience in marketing campaign management or a related field.

-Experience analyzing large data sets that may include structured and unstructured data.

-Experience using digital experience platform technologies including customer data platforms, CRM, marketing automation, journey orchestration, and other digital marketing tools, such as Adobe, Oracle, Salesforce, Tealium, Redpoint etc.

-Advanced Excel skills.

-Requires intellectual curiosity, problem solving ability, critical thinking, active listening, quantitative skills, high attention to detail, persuasive oral and written communications and project management skills.

-Proven execution ability with multi-channel marketing campaigns using marketing automation and campaign management tools.

-Proven ability to use reporting tools to convert data into meaningful analyses and insights.

-Proven ability to translate between business and technical stakeholders.

-Must be able to work effectively in a consensus-style environment that expects and promotes teamwork.

-Must have experience in effectively meeting deadlines on-time with a quality product.

-Must possess the ability to inspire trust and confidence and maintain a high degree of professionalism and confidentiality.

-Will work independently and collaboratively to prioritize and drive forward multiple projects.

-Must possess high personal motivation supporting a strong work ethic, flexibility, and creativity.

-Position may require occasional travel and the flexibility to work weekends and evenings as necessary.

-Knowledge of SQL and Python as well as Tableau, Denodo, and/or Power Bl.

-Experience in the use of next best action, customer lifetime value or churn prediction models.

Education: Required Education:-Bachelor's degree Preferred Education:-N/A

Schedule Notes: Requirements: -Bachelor's degree -3+ years of experience in marketing campaign management or a related field is required. -Experience analyzing large data sets that may include structured and unstructured data is required. -Experience using digital experience platform technologies including customer data platforms, CRM, marketing automation, journey orchestration, and other digital marketing tools, such as Adobe, Oracle, Salesforce, Tealium, Redpoint etc. is required. -Advanced Excel skills are required. -Proven ability to use reporting tools to convert data into meaningful analyses and insights required. -Proven ability to translate between business and technical stakeholders. Must be able to work effectively in a consensus-style environment that expects and promotes teamwork required. -Experience in the use of next best action, customer lifetime value or churn prediction models preferred. -Knowledge of SQL and Python as well as Tableau, Denodo, and/or Power BI is preferred. -Must be a relationship builder. -Requires intellectual curiosity, problem solving ability, critical thinking, active listening, quantitative skills, high attention to detail, persuasive oral and written communications and project management skills.

Hours Per Day: 8.00
Hours Per Week: 40.00