Salesforce Marketing Cloud Specialist

Overview

Accepts corp to corp applications
Contract - W2
Contract - Independent

Skills

Salesforce
Marketing Cloud
Campaign
zeta

Job Details

Job Title: Salesforce Marketing Cloud & Zeta Marketing Cloud Specialist

Location: Remote

Duration: 6+ months

Job Summary:

We are seeking a skilled Marketing Cloud Specialist with hands-on experience in Salesforce Marketing Cloud (SFMC) and Zeta Marketing Cloud (ZMC). This role requires both functional and technical proficiency in campaign execution, data integration, and marketing automation.

Key Responsibilities:

  • Work closely with marketing stakeholders to understand current SFMC usage and future ZMC goals
  • Support and optimize current campaigns in Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, etc.)
  • Assist in planning and executing the migration to Zeta Marketing Cloud
  • Map marketing workflows, data extensions, and triggers between platforms
  • Ensure data integrity, audience segmentation, and compliance during the transition
  • Collaborate with cross-functional teams to maintain marketing performance during the migration
  • Provide post-migration support, QA, and user training for ZMC

Required Skills:

  • 3 7 years of hands-on experience with Salesforce Marketing Cloud (mandatory)
  • Working knowledge or direct experience with Zeta Marketing Cloud (preferred, but not mandatory)
  • Strong understanding of email campaign lifecycles, marketing automation, and customer journeys
  • Experience with platform integrations (e.g., CRM, DMP, APIs, etc.)
  • Familiarity with AMPscript, SQL for SFMC
  • Strong communication and stakeholder engagement skills
  • Experience supporting marketing platform migrations is a huge plus

Nice to Have:

  • Certifications in SFMC or Zeta MC
  • Experience with multi-channel orchestration (email, SMS, push)
  • Understanding of data privacy and compliance (CAN-SPAM, GDPR, etc.)
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.

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