Overview
Skills
Job Details
Title: Email Marketing Specialist with SFMC
Location: Hybrid in Addison area
Duration: Direct Hire
Pay: 110k - 120k
Work Authorization: , , or Authorized to work in the US
The Senior Lifecycle Marketer is responsible for the email/SMS marketing communication strategy, spearheading email/SMS marketing content. This individual must be a subject matter expert on email marketing broadly and have extensive experience on the Salesforce Marketing Cloud platform to ensure recommendations align with reality. This role will work closely with the Senior Marketing Manager to review test plans, size opportunities, and effectively communicate next steps and requirements to the Email Marketing Specialists on the team.
Principal Duties and Responsibilities
- Key driver of growth in key market; helping lead omnichannel initiatives through adtech and martech
- Evaluate current customer journeys and build test plans with clearly identified opportunities, requirements, and timelines
- Optimize current marketing platform implementation and provide recommendations for workflows, data structure, and processes
- Provides design and content support, producing high-impact collateral and marketing assets to enhance campaign performance
- Works closely with Email Marketing Specialists to ensure test plans are well-defined and executed within acceptable timeframe
- Formally report test results and next steps to senior Marketing, Product, and Risk leadership
- Play a pivotal role in growing our lifecycle marketing strategy and customer experience
- Oversee planning, execution, and management of all email, SMS, and Push communication within Salesforce Marketing Cloud
- Provides QC & final approval for campaign execution and escalates performance issues to the Senior Marketing Manager
- Regularly collaborate with stakeholders across the business including digital marketing, product, data, tech and performance analytics
- Provides hands-on assistance with email, SMS, and Push campaigns
Education and Experience
- 7+ years' experience of email/SMS channel execution and strategy
- 3+ years' experience using Salesforce Marketing Cloud
- Certified Email Marketing Specialist Certification
- Experience with other ESP preferred, but not required
- Strong quantitative / analytical capabilities
- Experience in financial services industry a plus, but not required
Skills, Abilities, and Core Traits
- Journey Builder, Mobile Studio, and Automation Studio experience
- Basic proficiency in HTML and building emails using a template
- Expertise in email best practices: segmentation, deliverability, content, and design
- Excellent quantitative and analytic skills
- Excellent Excel skills and high proficiency in other Microsoft Office products (Word, PowerPoint)
About INSPYR Solutions
Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.
INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
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