Digital Strategist (Multimedia + Engagement)

Position: Digital Strategist

Department: Communications

Terms of Employment: Regular Full-Time/Exempt/Local Union 2320 Position (NYCLU staff is currently working in a Hybrid model; (Will require work in the office in-person 2 days a week and as needed.)

Location: 125 Broad Street, New York, NY 10004

Salary: $65,000 - $70,000

Application Deadline: Until the position is filled.

The New York Civil Liberties Union (NYCLU) is one of the nation's leading advocates on behalf of constitutional rights and liberties. Founded in 1951, as the New York affiliate of the American Civil Liberties Union, the NYCLU is a not-for-profit, nonpartisan organization with more than 90,000 members and supporters, and eight offices statewide. We work in the courts, in the legislatures and on the streets to advocate for racial and economic justice, free speech, freedom of religion, privacy and equality before the law for all New Yorkers. For more information, please visit our website: www.nyclu.org.

The NYCLU is committed to building an equitable, inclusive, and anti-racist workplace that centers the voices of marginalized and directly impacted communities. This commitment strengthens our mission to protect civil liberties and advance justice across New York. We welcome candidates of all backgrounds to apply, including people of color, women, LGBTQ+ individuals, people with disabilities, formerly incarcerated people, and others whose experiences reflect the diversity of the communities we serve.

The Digital Strategist (Multimedia + Engagement) is responsible for planning, executing, and optimizing digital content across various digital platforms. In addition to developing creative campaigns, this role includes on-camera video work, graphic design, and basic video editing for digital outputs. The position provides dedicated support to the digital team, who oversee the overall digital strategy, platforms, and content management for the NYCLU. This role reports to the Digital Director.

On-Camera Video Production

• Serve as an on-camera talent for video content, presenting key messages and campaign highlights tailored for social media audiences.
• Collaborate with the multimedia team to plan, shoot, and edit video content that engages and informs the audience.

Graphic Design

• Produce visual content such as social media graphics, infographics, and design elements for use across digital platforms.
• Utilize graphic design tools (e.g., Adobe Creative Suite, Canva) to create on-brand visuals in line with content strategy.

Video Editing

• Edit shortform video content to ensure a polished final product, incorporating sound, transitions, and on-brand graphics.
• Utilize video editing software (such as Adobe Premiere Pro, Final Cut Pro, or similar tools) to produce high-quality videos for social media.
• Work closely with the creative team to refine edits based on feedback and ensure alignment with overall campaign strategies.

Support the Digital Director and Senior Multimedia Manager

• Work closely with the Digital Director and Senior Multimedia Manager to ensure that content, video, and graphic outputs align with the broader social media strategy.
• Provide input on emerging digital trends and tools and contribute ideas for innovative on-camera segments and visuals.

Creative Collaboration

• Partner with the Multimedia team and Senior Writer to produce high-quality multimedia content.
• Collaborate with outside freelancers or influencers when needed.

Engagement and Community Building

• Monitor social media conversations and respond to audience interactions in a timely manner as needed.
• Develop strategies to grow online communities and boost engagement.

Performance Analysis

• Use analytics tools (such as Google Analytics and platform-specific insights) to track content, video, and graphic performance.
• Adjust strategies based on data-driven insights and emerging digital trends.

• Bachelor's Degree in Marketing, Communications, or a related field.
• Proven experience in digital strategy with a focus on content creation, on-camera video work, and basic graphic design.

Essential Skills

• Excellent written and verbal communication skills.
• Proficiency in social media platforms and scheduling tools.
• Basic video production skills, including on-camera presence and editing fundamentals.
• Competency in basic graphic design, with familiarity in tools such as Adobe Creative Suite and/or Canva.
• Knowledge of SEO and content optimization best practices.
• Creative thinking, problem-solving abilities, and a proactive approach to emerging digital trends.
• Familiarity with digital analytics platforms to monitor and evaluate performance.

Desired Qualifications

• Basic video production skills, including on-camera presence and editing fundamentals.
• Experience working in a creative advocacy role.

Please submit a link to your portfolio along with your resume and cover letter that includes your unique qualifications for this position, and where or how you learned of this job posting

https://recruiting.paylocity.com/recruiting/jobs/Details/3586652/New-York-Civil-Liberties-Union-Foundation/Digital-Strategist-Multimedia-Engagement

If feasible, please submit these materials as a single PDF.

The NYCLU is an equal opportunity employer and encourages applications from all qualified individuals regardless of race, sex, gender identity or expression, age, disability, religion, national origin, citizenship, marital status, sexual orientation, veteran status, record of arrest or conviction or any other characteristic protected by applicable law. We are committed to diversity, equity, and inclusion, and having a workforce that reflects the communities that we serve.

The NYCLU is committed to providing reasonable accommodation to individuals with disabilities. If you are a qualified individual with a disability and need assistance applying online, please e-mail ldecicco@nyclu.org. If you are selected for an interview, you will receive additional information regarding how to request an accommodation for the interview process.

This position may be eligible for the Public Service Loan Forgiveness (PSLF) Program.

Compensation details: 65000-70000 Yearly Salary

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