Overview
Skills
Job Details
Position Description:
Implementation: Design, develop, and implement Adobe Analytics solutions to manage customer data and enhance marketing strategies.
Data Integration: Integrate Adobe Analytics with various data sources to ensure seamless data flow and consistency across platforms.
Reporting and Analysis: Create and maintain reports and dashboards to provide actionable insights for stakeholders.
Tag Management: Manage and debug tagging implementations using Adobe Launch or other tag management systems.
Optimization: Analyze data to identify trends and opportunities for optimization, improving user experience and conversion rates.
Collaboration: Work closely with teams to ensure accurate data collection and reporting.
Basic Qualifications:
3+ years of experience in implementing Adobe Analytics (Architect, Developer, and Business Practitioner) and Adobe Target (Architect and Business Practitioner).
Experience in Adobe Data collection, Adobe at.js, and Web SDK.
Implementation of tracking, tags, triggers, custom events, pixels and integrating advertising platforms with websites.
Hand-on experience: Adobe Data collection, Adobe at.js, and Web SDK, implementing new adobe web SDK, migrating from the older version.
Implementation of tracking, tags, triggers, custom events, pixels and integrating advertising platforms with website.
Code Specialties: JavaScript, HTML, and CSS.
Tools Specialties: Adobe Analytics, Adobe Target, Adobe Tags (formerly Launch), Segment, and the Adobe Creative Suite.
Experience: Google Analytics, Google Tag Manager, and Optimizely.
Summary of duties:
- Work with the stakeholder to identify the digital tagging gap on the application and develop a plan on implementation of the tagging. Develop the report for the end user.