Overview
BASED ON EXPERIENCE
Contract - Independent
Contract - W2
Skills
B2B
MARKETING
INTEGRATED MARKETING
OMNICHANNEL
Job Details
APN Consulting, Inc. is a progressive IT staffing and services company offering innovative business solutions to improve client business outcomes. We focus on high impact technology solutions in ServiceNow, Fullstack, Cloud & Data, and AI / ML. Due to our globally expanding service offerings we are seeking top-talent to join our teams and grow with us.
Position Title: Lead Integrated Campaign Strategy & Orchestration
Weekly Hours: 40 hours
Work Location: Remote
Duration: 12/31/25
Overview:
Seeking a strategic and execution-focused Director to lead integrated campaign strategy and orchestration across our B2B marketing initiatives. This role will be instrumental in driving end-to-end campaign planning, alignment, and performance across employer, health plan, and consultant audiences. The ideal candidate is a seasoned campaign strategist with deep experience in omnichannel marketing, stakeholder alignment, and performance optimization.
Key Responsibilities:
- Lead the development and orchestration of integrated marketing campaigns that align with business priorities and audience needs.
- Translate segment and content marketers' strategic objectives into actionable campaign plans, timelines, and deliverables across paid, owned, and earned channels.
- Partner closely with cross-functional teams including segment marketing, content, corporate communications and marketing channel owners to ensure campaign cohesion and impact.
- Own campaign briefing, messaging alignment, and creative direction in collaboration with content and segment marketers.
- Monitor and optimize campaign performance using data-driven insights; recommend adjustments to improve engagement and conversion.
- Serve as a strategic advisor to senior stakeholders, providing visibility into campaign progress, risks, and opportunities.
- Manage campaign calendars and ensure alignment across multiple initiatives and business units
Qualifications:
- 12-15+ years of experience in B2B marketing, with a focus on integrated campaign strategy and execution
- Proven success in leading complex, multi-channel campaigns targeting employer. consultant and/or health plan audiences
- Strong understanding of the healthcare landscape is preferred
- Exceptional project management, communication, and stakeholder engagement skills
- Experience working in a matrixed organization or agency/consulting environment
- Ability to thrive working independently in a fast-paced, high-growth setting with shifting priorities
We are committed to fostering a diverse, inclusive, and equitable workplace where individuals from all backgrounds feel valued and empowered to contribute their unique perspectives. We strongly encourage applications from candidates of all genders, races, ethnicities, abilities, and experiences to join our team and help us build a culture of belonging.
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