Director, IT Marketing

Overview

On Site
$90 - $100 per hour
Contract - W2

Skills

Director
IT Marketing

Job Details



Director, IT Marketing


W2 Contract-to-Hire


Salary Range: $187,200 - $208,000 per year


Location: Dublin, CA - Hybrid Role


Job Summary:


We are looking for an experienced IT Director - Marketing Technology to lead the strategy, delivery, and governance of our Marketing IT portfolio. This leader will be responsible for building and managing a cross-functional technology delivery team to implement and operate enterprise-class MarTech solutions, including CRM/CDP, Loyalty, Customer and Marketing Analytics (Snowflake), ESP platforms, AI/GenAI for Marketing, Customer Portal & Mobile App, and Consent Management. The IT Director will serve as the strategic partner to Marketing, and Customer Experience leaders, while managing vendor/ SI relationships and ensuring delivery of value to the business. This is a critical role in shaping our customer engagement and personalization capabilities.


Duties and Responsibilities:



  • Lead the Marketing IT delivery team (ex - Sr. Delivery Manager, Solution Architect, Technical Lead, Business Analyst, and additional supporting resources).

  • Define and own the Marketing IT roadmap aligned to enterprise architecture, digital strategy, and business priorities.

  • Partner with cross-functional teams - Marketing, Customer Experience, Data & Analytics, Stores, IT, and Security teams to deliver seamless solutions.

  • Oversee delivery of multiple MarTech initiatives, including CRM/CDP, Loyalty, ESP, Consent Management, Customer Portal & Mobile.

  • Ensure projects are delivered on time, within scope, and on budget.

  • Establish governance, metrics, and reporting for program execution.

  • Balance agile delivery approaches with enterprise program management rigor.

  • Provide oversight of solution design across CRM, Loyalty, ESP, Snowflake, and Consent platforms.

  • Ensure platforms integrate into the enterprise data and identity ecosystem.

  • Maintain a focus on data quality, compliance, and customer privacy.

  • Evaluate emerging technologies such as AI/GenAI for marketing and drive pilots and adoption.

  • Manage vendor relationships.

  • Lead RFPs, contract negotiations, and ongoing vendor performance reviews.

  • Ensure SIs and vendors deliver quality, scalable, and cost-effective solutions.

    • Manage program budgets, forecasts, and reporting.

    • Identify, assess, and mitigate delivery and operational risks.

    • Ensure compliance with security, privacy, and regulatory requirements.




Requirements and Qualifications:



  • A bachelor's degree in computer science, information systems, engineering, or a related field is required.

  • Master's degree preferred.

  • 12+ years of progressive IT leadership experience, with at least 5+ years in Marketing Technology and Retail IT.

  • Proven track record of delivering complex, cross-functional MarTech implementations (CRM/CDP, Loyalty, ESP, Customer Experience Portals/App, Analytics).

  • Experience working in Retail is strongly preferred.

  • Demonstrated success in vendor/SI management and large-scale program delivery.

  • Strong background in customer data, analytics, and consent/privacy management.

  • Familiarity with technology platforms such as Snowflake, Salesforce, Epsilon, Adobe, OneTrust, or similar platforms.

  • Strategic leadership with a hands-on delivery mindset.

  • Strong stakeholder management and executive communication skills.

  • Financial acumen: budget ownership, ROI measurement.

  • Deep understanding of MarTech architecture (integration, APIs, data flows).

  • Knowledge of data privacy, security, and compliance practices.

  • Ability to lead diverse teams (onshore/offshore, internal/external).


Preferred Qualifications:



  • PMP, SAFe/Agile Program Mgmt.

  • Marketing Cloud / CRM/ CDP.

  • Cloud (ex, Azure), Snowflake, or Data Engineering.

  • Privacy certifications are a plus.



Bayside Solutions, Inc. is not able to sponsor any candidates at this time. Additionally, candidates for this position must qualify as a W2 candidate.


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