Marketing Analyst - Intermediate

Description

Content Specialist

Location: Boston Preferred (Hybrid Role: 3-4 days in-office per week)

Contract Type: One-Year Contract, Potential Extension

Working Hours: 8:30 am - 5:00 pm EST

Overview:

We are seeking a talented Content Specialist with a flair for storytelling and expertise in financial services marketing. The ideal candidate will bring a keen understanding of investment management topics, hands-on experience in social media content creation, and the ability to craft platform-specific content that engages retail investors. If you're passionate about breaking down complex financial concepts into digestible, jargon-free content and thrive in dynamic, collaborative environments, we want to hear from you!

Responsibilities:

• Create compelling, educational, and engaging content tailored to multiple social media platforms, including Meta, LinkedIn, TikTok, and Reddit.
• Simplify complex financial services content into clear and accessible messaging aligned with the brand voice.
• Develop strategies to educate and engage retail investors with thought-provoking storytelling and high-impact copywriting.
• Actively manage and monitor platform-specific content to ensure maximum reach and effectiveness.
• Adapt swiftly to complex challenges, shifting seamlessly from strategic planning to detailed execution when needed.

Requirements

Skills & Requirements:

Experience:

• Minimum 3+ years of experience working in a financial services marketing group.
• Familiarity and interest in investment management topics; financial advisory marketplace knowledge is a plus.
• Background in retail banking, financial services, or investment-related content creation preferred.

Technical Skills:

• Proven proficiency in utilizing social media content management tools (Meta, LinkedIn, TikTok, and Reddit).
• Strong copywriting and storytelling abilities, particularly for retail investor education.
• Capable of creating engaging social media posts free from industry jargon while maintaining brand integrity.

Communication:

• Exceptional written and oral communication skills.
• Ability to think strategically, adapt quickly, and communicate effectively across levels.

Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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