Software Asset Management (SAM)

REMOTE

Job Title: Software Asset Management (SAM)

Position Summary
We are seeking an experienced and results-driven Manager of Software Asset Management (SAM) to lead the end-to-end management of software assets across the organization. This role is responsible for maintaining license compliance, optimizing usage, and supporting the overall IT Asset Management (ITAM) strategy. The ideal candidate will have strong hands-on experience with ServiceNow SAM Professional, a solid understanding of software publisher licensing models (especially Microsoft), and a collaborative approach to working across IT, procurement, and business units.

Key Responsibilities
Lead the full Software Asset Management lifecycle, including acquisition, inventory, compliance, optimization, and retirement.
Administer and continuously enhance ServiceNow SAM Professional, ensuring accurate discovery, normalization, reconciliation, and reporting.
Partner with the SCCM and Intune teams to orchestrate automated software deployments and removals across end-user devices.
Develop and maintain policies, procedures, and documentation related to Software Asset Management (SAM)
Collaborate with business owners and Procurement to support contract renewals, ensuring entitlements align with usage and organizational needs.
Manage and document end-of-life (EOL) software, ensuring timely decommissioning and risk mitigation.
Onboard Software publishers in SAM Pro and create Effective License Positions (ELPS) for major vendors (e.g., Microsoft, Adobe, SAP, VMware, etc.).
Monitor software consumption and provide optimization recommendations to reduce cost and mitigate compliance risk.
Support internal and external audits, including license true-ups and vendor audit responses.
Provide SAM reporting and dashboards to IT leadership and key stakeholders.
Work closely with Hardware Asset Management (HAM) and CMDB teams to align asset records and drive data integrity.
Stay informed of market trends, licensing changes, and emerging SAM technologies.

Skills:
5+ years of experience in Software Asset Management with strong exposure to HAM practices. Required
ServiceNow Certified Implementation Specialist - SAM Required
Hands-on expertise with ServiceNow SAM Pro, including configuration, reporting, and lifecycle automation. Required
Deep Microsoft licensing knowledge, including other major software publishers. Required
Demonstrated experience managing end-of-life software lifecycle and orchestrating removal/updates. Required
Working knowledge of SCCM and Intune, especially for coordinating software installations and removals. Required
Strong analytical, organizational, and communication skills. Required
Experience supporting software contract renewals with Procurement and business stakeholders. Required
Ability to interpret licensing agreements and identify cost-saving opportunities. Familiarity with ITIL and ITAM best practices. Required
Experience integrating SAM with CMDB and HAM modules for enterprise-wide visibility. Desired
Prior work in healthcare or regulated industries. Desired
Knowledge of software packaging, deployment strategies, or application rationalization Desired