Web Content Manager (SEO)

Title: Web Content Technician/Manager Web Content Specialist/Manager 3

Duration: 12 Months (3 Years Ext)

The primary work location(s) will be at In-Person, With the option to work remotely up to 80% of the time: Work Location: William B. Travis State Building, 1701 North Congress Avenue, Austin, Texas 78701 -. The working position is Hybrid - On Site and Telework

The Senior Web Content Writer is responsible for providing textual content for the client websites that enable us to communicate with stakeholders clearly, accurately, and appropriately.

Duties include:

+ conducting research on relevant topics and strategies used by other states or agencies on comparable projects

+ defining content strategies for presenting complex information clearly and usably for the relevant audience

+ writing, editing, and fact-checking content prior to publication

+ collaborating with cross-divisional and cross-agency teams to align content with stakeholder needs

+ utilizing agency standards to maintain consistent branding and tone across all touchpoints

+ editing content for clarity, grammar, and tone

+ reviewing and enhancing the website for performance, design, SEO, and user experience, providing ongoing updates and recommendations, including dynamic project updates

+ managing project timelines and meeting deadlines successfully

The Senior Web Content Writer works closely with other members of their team, including subject matter experts, UI/UX designers, business analysts, developers, and testers. This position relies on experience and judgment to plan and accomplish goals and independently performs a variety of complicated tasks; a wide degree of creativity and latitude is expected. The successful applicant will be organized, resourceful, and creative, with the ability to work independently while staying aligned with the team.

Required Skills:

• 8 years of Required Experience in web content writing or digital marketing
• 8 years of Required Working knowledge of SEO, content strategy, website editing, and analytics tools (e.g., Google Analytics)
• 5 years of Required Experience content planning and performance tracking
• 5 years of Required Demonstrated strong writing, editing, and storytelling abilities
• 4 years of Required Documented experience in copywriting and proofreading
• 2 years of Required Basic graphic editing skills with Photoshop and/or Illustrator
• 1 year of Required Bachelor s degree in English, Journalism, Communications, or a related field
• 1 year of Required Strong portfolio showcasing content for a range of different audiences
• 2 years of Preferred Documented work experience relating to early childhood care and education
• 2 years of Preferred Documented strong collaboration skills to work with customers across multiple agencies/organizations