Digital Manager

Overview

Remote
On Site
Hybrid
$70 - $80 hr
Contract - W2
Contract - Independent
Contract - 8+ mo(s)

Skills

MEDIA STRATEGY
MEDIA PLANNING
MEDIA DIRECTOR
MEDIA MANAGER
DIGITAL MEDIA LEAD
INTEGRATED MEDIA
BRAND MEDIA
MEDIA INVESTMENT
CAMPAIGN PLANNING
CAMPAIGN EXECUTION
MEDIA OPTIMIZATION
MEDIA ANALYTICS
AUDIENCE SEGMENTATION
CROSS-FUNCTIONAL
STAKEHOLDER MANAGEMENT
AGENCY MANAGEMENT
CREATIVE TEAM COLLABORATION
BRAND MARKETING
CORPORATE MARKETING
PERFORMANCE MARKETING
MEASUREMENT
DATA-DRIVEN
INSIGHTS
ANALYTICS
AGENCY
CLIENT-SIDE
META
GOOGLE
AMAZON
MICROSOFT
APPLE
NETFLIX
BIG TECH
MEDIA CONGLOMERATE
ADVERTISING AGENCY
DIGITAL MARKETING AGENCY

Job Details

Payrate: $70.00 - $80.00/hr.

Summary:
In this role, they will partner with Marketing, Decision Science, Insights, Creative, Policy & Comms teams and agency teams to plan and execute campaigns that deliver our brand narrative through effective and innovative media strategies and plans. They will partner deeply with internal stakeholders across Marketing and cross-functional campaign teams (i.e. Decision Science, Insights, and Creative), MarTech and agency teams to build strong partnerships, translate goals into integrated, data-driven programs, and drive flawless execution and innovation across multiple channels and partners.

Qualified candidates will have deep media expertise across paid channels, leveraging data-driven approaches and pushing for insights and innovation. They will have proven leadership experience driving strategy, planning and implementation of Brand focused paid media campaigns with some familiarity with performance marketing. Ideal candidates should be capable of influencing up and across stakeholders, setting direction and driving programs to completion. They should thrive in a fast-paced,dynamic, results-driven environment and be able to manage multiple projects in parallel.

Responsibilities:
  • Serve as primary media POC and single threaded owner of integrated media strategy and channel planning, partnering closely with agency and internal teams
  • Set the vision and strategic direction for Company s Corporate Marketing media investment, grounded in objectives and audience, channel, and marketplace insights, delivering innovation and business outcomes
  • Provide internal thought partnership and guidance to influence upstream media strategy deliverables and support connection into integrated Go-to-Market plans
  • Leverage quantitative and qualitative insights to lead the development of audience and media approach and drive tactical planning, execution and optimization
  • Partner with cross-functional partners and leadership across marketing, decision science, insights & creative, with external media agency, and Global Media teams to develop fully integrated work
  • Analyze campaign performance against KPIs and develop takeaways, and recommendations for campaign optimization and reporting
  • Serve as Media SME in consultation with cross-functional leaders and teammates

Minimum Qualifications:
  • 10+ years experience in media planning, within an agency or a client organization
  • Experience leading cross-functional groups and influencing outcomes across stakeholders and and teams.
  • Experience managing a media agency
  • Experience working in a fast-paced, ambiguous environment
  • Experience in measurement, analytics and mining insights to develop compelling recommendations and perspectives.
  • Experience in planning and executing scaled, integrated media strategies, multi-channel media campaigns and working in data-driven environments
  • Experience identifying opportunities for campaign optimization, as well as audience segmentation, based on findings from data and external research.
  • Knowledge and understanding of the trends impacting media, measurement and analytics

Preferred Qualifications:
  • Experience working directly with a creative team to integrate creative ideas/strategy with media strategy and channel selection
  • Experience working data science/analytics teams to shape and integrate media strategies and channel selection with measurement plans and learning agendas.

Pay Transparency: The typical base pay for this role across the U.S. is: $70.00 - $80.00/hr. Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education and experience and the benefits package you select. Full-time employees are eligible to select from different benefits packages. Packages may include medical, dental, and vision benefits, 10 paid days off, 401(k) plan participation, commuter benefits and life and disability insurance.

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