E-Commerce Merchandising Manager

RESPONSIBILITIES:
Kforce has a client seeking for an E-Commerce Merchandising Manager in the south Florida area.

Summary:
The E-Commerce Merchandising Manager oversees planning, forecasting, and managing marketing initiatives for booked guests, including post-initiative analysis and reporting. This includes shaping promotional strategy, optimizing the website, and enhancing personalization across digital channels, and achieving pre-cruise traffic and revenue goals through effective merchandising and guest communication.

Essential Functions:
* Manages the E-Commerce marketing calendar, ensuring timely and effective campaign execution; Coordinates with the internal creative team to oversee campaign development and maintain consistency across all marketing channels
* Generates insights and recommendations from A/B test results to enhance campaign performance and exceed marketing objectives; Emphasizes continuous testing to refine strategies and achieve optimal results
* Utilizes analytics tools (e.g., Optimizely, Google Analytics) to uncover key insights, establish success metrics, analyze performance, and provide data-driven recommendations to enhance the user experience
* Analyzes web and email performance metrics, providing regular reports on marketing initiatives; Support ad-hoc analysis requests as needed
* Transforms data into actionable insights to enhance and personalize merchandising efforts, boosting ROI; Develops customized content and promotions to engage guest segments and increase conversion rates

REQUIREMENTS:
* Bachelor's degree in Marketing, Business, Computer Science, or a related field required; Master's degree in Business, Marketing, or a related discipline a plus
* A minimum of 5 years of increasingly responsible experience in e-commerce or relevant marketing/merchandising positions
* Experience in modern web best practices, including responsive layouts and mobile-first web design
* Experience with E-commerce CMS systems (Hybris/Sitecore a plus), web analytics tools (Google Analytics, Adobe Analytics), and A/B Testing platforms (Optimizely)
* Advanced proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook and Teams); And other relevant software, technologies, and applications essential for successfully performance in this role
* Industry Knowledge: Extensive knowledge, understanding and expertise in email/digital design, layout, architecture and web marketing technologies, including best practices, drivers, challenges, trends, and key stakeholders
* Leadership Principles: Understanding of leadership styles, team dynamics, and management best practices
* Cross-Functional Collaboration: Extensive experience working with diverse teams across various departments to build consensus and achieve common goals; Strong influencing and negotiating skills to maximize opportunities for alignment with internal and external business partners

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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