Overview
$Depends on Expereince
Full Time
Accepts corp to corp applications
Contract - W2
Contract - Independent
Skills
Interaction Studio
SFMC
SSJS
Journey Builder
Salesforce Marketing Cloud
Marketing Cloud Personalization
MCP
AMP script
Job Details
Interaction Studio/ Marketing Cloud Personalization Developer
Contract
Remote
SFMC :
- Demonstrate knowledge of Salesforce Marketing Cloud (SFMC) Experience working with all Marketing Cloud Builders and Studios, including Mobile Connect, Personalization Builder, Social Studio, Interaction Studio, Journey Builder, and Advertising Studio.
- Experience implementing automated solutions utilizing Marketing Cloud Server-Side JavaScript (SSJS)
- Experience using Journey Builder with thorough understanding of Audience Builder configuration
- Working knowledge of AMP script and Guide Template Language. Working knowledge of Front-end development building CloudPages using HTML, CSS, JavaScript, and AMP script.
- Working knowledge of SQL and databases
- Fundamental understanding of database technologies (RDBMS, NoSQL).
MCP:
- Lead project implementations of Marketing Cloud Personalization
- Navigate the Marketing Cloud Personalization interface, add user roles, create user accounts, and create and manage SFTP user accounts.
- Examine the Marketing Cloud Personalization web Software Development Kit (SDK) beacon and know how to deploy it.
- Navigate site, page, and catalog data-mapping.
- Load data into Marketing Cloud Personalization.
- Create and use Marketing Cloud Personalization segments.
- Configure Einstein Recipes in Marketing Cloud Personalization.
- Explain how web campaigns and templates work together in website personalization.
- Use Triggered Campaigns in Marketing Cloud Personalization.
- Utilize Event APIs, Server-Side Campaigns, Open-Time Email Campaigns, and Trends to personalize various web channels.
- Analyze user behavior and activity with Reports and Dashboards.
- Understand the importance of dataset design and its impact on implementation.
- Set conversion goals for Marketing Cloud Personalization implementation.
- Examine use cases designed to solve business challenges and empower customers to accomplish their goals.
- Review high-level data ingestion processes based on customer use cases and business goals.
- Manage User and Account Administration
- Define the unique roles of Marketing Cloud Personalization.
- Create custom roles in Marketing Cloud Personalization.
- Create new Secure File Transfer Protocol (SFTP) user accounts and manage credentials.
- Web Software Development Kit (SDK) and Data Model
- Able to deploy a web SDK beacon.
- Discover key features of the Marketing Cloud Personalization Unified Customer Profile (UCP).
- Examine & configure catalog components.
- Create and use promotions.
- User Attributes and Identity Management
- Describe and create user attributes.
- Describe how to use and implement identity types.
- Map user attributes to identity types.
- Create a profile object.
- Sitemaps
- Define the role of a sitemap in Marketing Cloud Personalization.
- Understand how a sitemap enables Marketing Cloud Personalization on a website and what it is able to identify.
- Determine required information necessary for developing a Marketing Cloud Personalization sitemap.
- Locate additional sitemap-building resources.
- Data Integration
- Understand user Extract, Transform, and Load (ETL) capabilities.
- Review feeds that are currently available in Marketing Cloud Personalization.
- Locate additional resources for data integration in Marketing Cloud Personalization.
- Understand how segments are utilized in Marketing Cloud Personalization.
- Understand the purpose and benefits of using Einstein Recipes.
- Understand how web templates and campaigns work together to personalize a web channel.
- Configure an Event Action Triggered Campaign.
- Server-Side Campaigns, Event API, and Trends
- Reports and dashboard - Define Marketing Cloud Personalization Data Warehouse and how it works.