Manager CRM Strategy

Title: Manager CRM Strategy
Location: Houston, TX 77449 (ONSITE)
Duration: Direct Hire - Sponsorship is available if needed
Work Requirements: , Holders or Authorized to Work in the U.S.

Manager CRM Strategy

Our Marketing Team is looking for a Manager to grow our customer marketing function. This role will sit in the Marketing department but will have broad cross-functional range. A successful candidate will drive a portfolio of customer-related projects, collaborate with leadership to set customer experience direction, vision, and priorities, develop roadmaps and drive strategy of customer related programs.

Education:

• Bachelor's degree in Marketing, Communications, Business or related field

Work Experiences:

• 5+ years of experience in CRM, Marketing Strategy, Loyalty
• 3-5 years' experience managing large and complex retention marketing campaigns across owned channels (email, SMS/MMS, app push, and direct mail)
• Experience developing advanced CRM strategies, building customer experiences and journeys across multiple channels, and devising content and solutions tailored to address customer opportunities
• Experience analyzing data and creating insights that translate into customer strategy
• Experience managing complex projects from conceptualization to completion
• Experience managing people and developing and leading a strong and effective team
• Experience with CDP Treasury Data highly preferred.
• Retail experience a plus

Skills:

• Strategic thinker, leader, and problem solver with a demonstrated ability to design, plan, execute, and deliver results for complex, cross-functional projects
• Proven track record of building and sustaining relationships across all functions and levels in an organization to ensure seamless partnership and execution
• Ability to get into the details while maintaining 30,000-foot view of the strategic goals of the organization
• Experience collaborating and communicating with senior leadership; executive presentation skills a must
• Exceptional analytical and problem-solving skills.
• Strong organizational skills with ability to manage multiple projects under tight deadline constraints
• Intellectual curiosity and the ability to navigate ambiguity and complexity
• Ability to maintain a high level of autonomy
• Excellent verbal and written communication skills; ability to simplify complex topics for broad business and technical audiences; comfort presenting and communicating to a wide range of audiences in both formal and informal settings
• Strong leadership and team development skills
• Ability to effectively lead a team and prioritize team workload in a high-energy and collaborative environment

Responsibilities:

• Develop strategies for lifecycle, triggered, and personalized customer facing owned channel communication using segmentation and predictive modeling to drive personalization, customer engagement and relevancy
• Lead/manage the current and future portfolio of customer related initiatives in support of our customer roadmap
• Drive cross-functional collaboration across the Customer Operating Team to ensure the advancement of customer strategies and objectives
• Manage implementation of winning strategies from Agile POD team
• Create and manage customer program updates (i.e., CRM measurement tracking, Customer Quarterly Business Reviews)
• Lead all phases of CRM engagements including goal setting, campaign planning/testing, launch strategy, and ongoing marketing optimization
• Consistently measure, monitor, evaluate, and refine 1:1/CRM programs to maximize incremental revenue and profit
• Develop a thorough understanding of and follow company policies, procedures and safety rules
• Responsibilities may change; team member may be required to perform other tasks as assigned

Physical Requirements & Attendance:

• Acceptable level of hearing and vision to perform job duties
• Adhere to company work hours, policies, procedures and rules governing professional staff behavior
• Regular attendance required

About INSPYR Solutions
Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.

INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities