Overview
Skills
Job Details
Start Date: ASAP
Number of Positions: 1
Work Location: Charlotte, NC - Hybrid
Duration: 6+ Months Contract
How you will make a difference
We are seeking a skilled Braze Developer with proven experience in retail or e-commerce environments to design, build, and optimize personalized customer engagement campaigns. The ideal candidate will have deep technical expertise in the Braze platform, a strong understanding of customer lifecycle marketing, and the ability to translate retail customer behavior into effective omnichannel marketing automation.
Key Responsibilities
Campaign Development & Execution:
- Design, develop, and deploy Braze campaigns (email, push notifications, in-app messages, SMS) for targeted customer segments. 
- Implement personalized customer journeys using Braze Canvas, Liquid scripting, and dynamic segmentation. 
- Integrate and maintain data flows between Braze and other platforms (e.g., CDP, CRM, POS systems, and e-commerce platforms). 
Data & Analytics:
- Use event-based data, attributes, and behavioral triggers to create automated, context-aware campaigns. 
- Collaborate with analytics and data science teams to evaluate campaign performance, A/B tests, and customer KPIs (CLV, retention, engagement). 
- Ensure data accuracy and alignment with retail-specific metrics such as footfall conversion, average order value, and cart abandonment rates. 
Integration & Development:
- Develop and manage Braze SDK integrations across mobile and web platforms. 
- Utilize APIs and custom event tracking to enrich Braze datasets. 
- Work with engineering teams to optimize Braze performance within the retail tech ecosystem. 
Cross-Functional Collaboration:
- Partner with marketing, product, and retail operations teams to align digital engagement with in-store experiences. 
- Support customer segmentation and loyalty program initiatives through Braze automation. 
- Provide technical consultation on best practices for Braze configuration and campaign governance. 
What you bring to your new team
- Education: Bachelor’s degree in Computer Science, Marketing Technology, or a related field. 
Experience:
- 2–5 years of experience with Braze (or similar engagement platforms such as Iterable, Salesforce Marketing Cloud, or Adobe Campaign). 
- Prior work in retail or e-commerce environments is highly preferred. 
- Experience with REST APIs, SQL, Liquid scripting, and JSON data structures. 
- Familiarity with mobile SDKs, event tracking, and customer data platforms (CDPs). 
Skills:
- Strong analytical and troubleshooting skills. 
- Excellent communication and collaboration abilities. 
- Understanding of customer lifecycle and retail marketing automation strategies. 
How you add even MORE value (if applicable: preferred qualifications, experience, or education)
- Hands-on experience with Loyalty Programs, Omnichannel Campaigns, and Personalization Engines. 
- Exposure to Shopify, Magento, or other retail platforms. 
- Knowledge of data warehousing and ETL tools to manage large-scale retail datasets.