Marketing Automation Specialist

Are you a dynamic Email Marketing Automation Analyst eager to shape innovative digital strategies and empower marketing teams? We're looking for a proactive professional with a passion for optimizing campaigns and a knack for troubleshooting technical issues. If you're ready to bring fresh ideas, enhance user engagement, and grow with a collaborative team, this is an exciting opportunity to make a significant impact!

You'll play a pivotal role in managing and optimizing email marketing automation processes, providing technical expertise, implementing innovative strategies, and coaching digital marketing teams. If you're a power user of marketing automation platforms and are comfortable providing hands-on support and strategic guidance, we encourage you to apply.

Eligible team members and their dependents can access a comprehensive suite of benefits beyond standard medical, dental, and vision coverage. These include various savings accounts for healthcare and dependent care, ample paid time off for various life events, paid leave options, and multiple insurance plans. A retirement plan with employer matching is also offered, alongside assistance programs for adoption, fitness, education, and travel emergencies. Furthermore, resources like employee assistance programs, counseling, and estate planning services are available, in addition to supplementary discount programs.

• Collaborate with senior management and third-party vendors to develop and implement email marketing best practices, optimizing campaigns, landing pages, and digital content for user engagement.
• Provide technical support to division-level teams, troubleshooting automation issues (e.g., campaign flows, segmentation, triggers) and ensuring seamless execution.
• Design, test, and execute email and automation campaigns, leveraging A/B testing, audience segmentation, and lead scoring to drive awareness, engagement, and conversions.
• Train and coach Digital Marketing Specialists on email and landing page assets, aligning with organizational goals and supporting career development.
• Clearly communicate program updates and strategic changes to digital marketing teams, tailoring guidance to varying skill levels.
• Conduct program audits to ensure campaign structure, content, and audience selection adhere to best practices and brand/regulatory standards.
• Document program changes and create user guides (e.g., video tutorials, PowerPoint presentations) to support team adoption and process clarity.
• Analyze campaign performance using KPIs (e.g., open/click rates, ROI) and recommend data-driven enhancements to improve lead nurturing and channel acquisition.
• Partner with external vendors to advance automation projects, ensuring timely updates and alignment with marketing objectives.
• Bring new strategic ideas to the table for marketing automation processes.

#LI-AR2

Requirements (Must-Haves):

• Bachelor's degree in Marketing, Business, or equivalent professional experience.
• 5+ years of digital marketing experience, with hands-on expertise in email marketing and demand generation.
• Proficiency in Adobe Marketo, HubSpot, or Salesforce (highly preferred) with a strong understanding of audience segmentation, lead scoring, and workflow triggers.
• Ability to troubleshoot basic automation issues and propose innovative personalization strategies.
• Advanced Microsoft PowerPoint proficiency for creating training materials and presentations.
• Excellent communication and coaching skills, with a collaborative approach to supporting diverse teams.
• Strong analytical skills to evaluate campaign performance and apply best practices using data-driven insights.
• Comfortable working onsite Monday-Thursday in Irvine, CA, with remote work on Fridays.
• Preferences (Nice-to-Haves):
• Proficiency in Adobe Marketo specifically.
• Experience with Adobe Digital Asset Management, Adobe Creative Suite (e.g., Photoshop), or similar tools for digital asset creation.
• Familiarity with video, call tracking, or email testing platforms.
• Seeking someone who is not too tenured, with a strong desire to grow and bring fresh strategies to the role.s:

• Marketing Automation Platforms: Adobe Marketo, HubSpot, Salesforce (CRM)
• Email Marketing: Campaign Management, A/B Testing, Audience Segmentation, Lead Scoring, Workflow Triggers, Email Analytics (Open Rates, Click Rates, ROI), Lead Nurturing, Email Best Practices.
• Digital Content: Landing Page Optimization, Digital Content Optimization.
• Technical Support: Troubleshooting (Campaign Flows, Segmentation, Triggers), Automation Issue Resolution.
• Data & Analytics: KPI Analysis, Data-Driven Insights, Performance Reporting.
• Training & Documentation: User Guides, Video Tutorials, PowerPoint Presentations, Coaching, Feedback Delivery.
• Tools: Microsoft PowerPoint, Adobe Digital Asset Management (preferred), Adobe Creative Suite (e.g., Photoshop) (preferred), Video Platforms (plus), Call Tracking Platforms (plus), Email Testing Platforms (plus).
• Soft Skills: Collaboration, Communication (Verbal & Written), Analytical Thinking, Problem-Solving, Strategic Thinking, Proactiveness, Innovation, Customer Focus, Teamwork, Time Management.

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Randstad Digital, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad Digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.


Qualified applicants in San Francisco with criminal histories will be considered for employment in accordance with the San Francisco Fair Chance Ordinance.



Qualified applicants in the unincorporated areas of Los Angeles County with criminal histories will be considered for employment in accordance with the Los Angeles County's Fair Chance Ordinance for Employers.



We will consider for employment all qualified Applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.