Senior Copywriter

RESPONSIBILITIES:
Kforce has a client in Madison, WI that is seeking a Senior Copywriter who will collaborate with Marketing and Digital Product Owners to write a variety of copy materials for digital assets such as the company website, as well as some offline assets (brochures, print materials, etc.). The primary responsibility will be to support marketing with content development, branded campaigns, product pages, resource articles and landing pages.

Responsibilities:
* Proactively work with marketing managers, product managers and copywriters to implement new and updated web content
* Optimize copy for search engine marketing
* Develop engaging content that drives customers through the purchasing journey
* Load new and updated web pages into our Content Management System (CMS)
* Adhere to the brand and editorial style guide to ensure correct articulation of our brand voice and tone, consistent punctuation, capitalization and basic formatting styles
* Participate in quality assurance testing for content style and functionality

Goals accountable for:
* Organic traffic
* Speed to Market
* Site/Content Quality

REQUIREMENTS:
* 10 years of copywriting background
* Excellent verbal and written communication skills
* Knowledge of writing using AP Style
* Ability to work within a team and independently
* Strong organizational, time management and analytical skills
* Familiar with agile/scrum methodology; working in 2 week sprints and weekly huddles
* SEO experience, including analyzing competitors, developing optimization recommendations and recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
* Basic photoshop skills
* Knowledge of digital UX best practices
* Knowledge of ranking factors and search engine algorithms
* Knowledge of website optimization tools
* Need portfolio examples focused microcopy and short form
* Prefer micocopy and short form writing
* Prefer P&C Insurance background

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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