Salesforce Marketing Cloud Technical Analyst

Salesforce Marketing Cloud Technical Analyst

Perm Role

Fully Remote- work CST hours

The Salesforce Marketing Cloud Technical Analyst designs, builds and analyzes automated journeys targeted for business growth, lead generation, and retaining existing customers, using Salesforce Marketing Cloud. This role regularly interfaces with a large, cross-functional team of marketing technologists, engineers, solution architects, marketing strategists, and digital marketing specialists to help bring digital experiences to life

JOB RESPONSIBILITIES

Optimizes use of Marketing Cloud functionality, to include email studio, journey builder, automation studio, contact builder, cloud pages and mobile studio.

Assists in designing and documenting solutions to leverage automation, dynamic content for personalization, data-driven segmentation, and other sophisticated Salesforce Marketing Cloud capabilities to maximize customer engagement and response.

Designs, builds and optimizes email templates, SMS messages, forms and landing pages

Develops and refines our approach to email and SMS marketing by using data, analytics, and research to evaluate current performance and identify areas for improvement

Ensures design and email layout is optimized, renders and functions correctly across multiple email clients, and is mobile friendly strong attention to detail, QA, and visual aspects

Recommends and implements testing and conversion-driving strategies, with clear objectives and measures of success

Troubleshoots technical issues and complete quality assurance checks related to the Marketing Cloud.

Reports and analyzes email and SMS activity with a strong understanding of digital marketing KPIs to advice on optimization.

MINIMUM Requirements

Education

Bachelor s Degree in Marketing, Communication, Digital Media, Technology, Computer Science or related field.

Certification/License

Salesforce Marketing Cloud Email Specialist Certification preferred.

Experience

A minimum of 4 years of experience with a marketing automation tool or ESP (email service provider) with a minimum of two (2) years of work experience with Salesforce Marketing Cloud.

Knowledge, Skills and Abilities

Excellent organizational, planning and time management skills.

Follows industry trends and passionate about technology and digital marketing.

An eye for strategy and optimizing programs to transform the customer journey for our families.

Strong grasp of marketing strategies that create personalized, end-to-end lifecycle journey for users across the digital experience from email and SMS to forms and landing pages

Experience with developing data extensions and building dynamic content blocks.

Robust analytical skills - quickly digesting large amounts of data, identifying trends, and pursuing the right questions to take action

Demonstrated project management skills including: planning resources, managing deadlines and objectives, delivering recommendations

Experience working with CDP a plus

Experience working with CRM (Salesforce preferred)

Working knowledge of HTML and AMPscript

Intermediate to Advanced Excel skills

Strong analytical skills (Tableau, Google Analytics)

Ability to offer strategic marketing solutions in response to data analysis

Ability to communicate across teams and upward to leadership

Ability to travel as needed

Synergis is proud to be an Equal Opportunity Employer. We value diversity and do not discriminate on the basis of race, color, ethnicity, national origin, religion, age, gender, gender identity, political affiliation, sexual orientation, marital status, disability, military/veteran status, or any other status protected by applicable law.For immediate consideration, please forward your resume to Allison at If you require assistance or an accommodation in the application or employment process, please contact us at

Synergis is a workforce solutions partner serving thousands of businesses and job seekers nationwide. Our digital world has accelerated the need for businesses to build IT ecosystems that enable growth and innovation along with enhancing the Total Experience (TX). Synergis partners with our clients at the intersection of talent and transformation to scale their balanced teams of tech, digital and creative professionals. Learn more about Synergis at ;/p>

The pay range for this position is $80-95k (dependent on factors including but not limited to client requirements, experience, statutory considerations, and location).