Social Media Specialist II

RESPONSIBILITIES:
A client with Kforce is seeking a Social Media Specialist II to join their team onsite in San Diego, CA. We are seeking candidates local to SDG (San Diego) or MTV (Mountain View) only.

Responsibilities:
* Analyze, interpret and synthesize social data into meaningful insights, including creative optimization suggestions
* Serve as a point of contact for all paid content-related inquiries and projects
* Identify new content opportunities based on performance analysis and suggest campaign optimizations
* Use Asana to track all social and influencer content across multiple agencies and internal stakeholders
* Act as program manager for social and influencer paid content
* Utilize strong project management skills to plan, schedule, and track marketing projects and campaigns, ensuring timely delivery
* Oversee daily campaign optimization and ensure cost effectiveness while maximizing ROI
* Develop and deliver regular reports on campaign performance, and recommendations for program optimizations
* Support the management of outside agencies and program resources to effectively execute projects
* Collaborate and effectively partner with cross-functional teams to drive success of shared goals
* Staying updated on industry trends and best practices, and constantly seeking opportunities to optimize campaign performance

REQUIREMENTS:
* A degree or diploma in Marketing, Communications, Digital Media, Program Management or related field
* 5+ years of experience in an agency or corporate environment, consumer or tech preferred; Working directly in paid social or marketing
* Proven experience in social media advertising platforms, such as Meta Ads Manager, TikTok Ads manager, Snap Ads manager, etc.
* Exceptional communication skills (both written and spoken)
* Creative thinker able to translate insights into culturally relevant content ideas/engagement strategies for diverse audiences
* Proactive self-starting approach and hunger to learn
* Strong problem-solving skills
* Strong ability to turn data points and analytics into actionable insights to optimize campaign performance, and to summarize key information for senior leaders
* The ability to manage multiple tasks simultaneously and successfully, prioritize effectively, and navigate high-pressure situations
* Ability to formulate an informed POV and clearly articulate it to key stakeholders
* Demonstrated ability to partner and collaborate across a broad range of stakeholders
* Asana experience a plus

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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