Content Strategist

Must Have Technical/Functional Skills

We re looking for a Content Strategist with extensive experience in planning and executing content strategies that serve the needs of the users

The candidate must have a keen understanding of the digital marketing landscape including SEO & social media marketing

The candidate should be highly creative and use data-driven insights for creating effective content strategies

The candidate should have proven experience in conducting research on industry-related topics and generating ideas for new content types and

Excellent understanding of grammar, punctuations, syntax, structure, and sentence construction is necessary

Hands-on knowledge of using writing assistant tools such as Grammarly and ProWritingAid

Basic technical knowledge of HTML, content management systems, and marketing automation tool

The candidate must have impeccable verbal and written communication and presentation skills

Roles & Responsibilities

Strategize, optimize, and deliver actionable content for our customers and stakeholders Perform activities such as market research, competitor analysis, and persona mapping to generate content idea Identify the tone of voice for each content type by conducting persona interviews Liaise with other departments, brainstorm, and generate innovative ideas that enrich the quality of the content Conduct content audits to identify content optimization opportunities Create and maintain editorial calendars, style guides, taxonomies, metadata frameworks, and content migration plans Keep track of feedback and analytics to make improvements in the overall content strategy