Digital Acquisition Contractor (Paid Social & Display Focus)

We are seeking a skilled and data-driven Digital Acquisition Contractor to join our growing marketing team. This role will focus on driving performance across Paid Social and Programmatic Display channels, including LinkedIn, X (Twitter), YouTube, and DSP platforms like The Trade Desk and DV360. You ll help scale digital campaigns that fuel user acquisition and pipeline generation for a leading B2B SaaS company.

This is an exciting opportunity to own and optimize paid media campaigns end-to-end, collaborate cross-functionally with analytics and campaign teams, and contribute directly to growth objectives in a fast-paced, digital-first organization.

Key Responsibilities:

• Plan, execute, and optimize Paid Social campaigns, focusing on platforms like LinkedIn, X (Twitter), and YouTube
• Manage and scale programmatic display campaigns using DSP platforms such as The Trade Desk or Google DV360
• Perform audience segmentation and develop tailored ad copy and testing strategies
• Monitor and analyze campaign performance metrics (e.g., CTR, CPC, CPA, ARR) and make data-backed optimizations
• Build and maintain reporting dashboards; communicate insights and actionable recommendations
• Collaborate with campaign and creative teams to align messaging and improve ad effectiveness
• Work closely with analytics and experimentation teams to design and run A/B tests
• Stay current on industry trends in paid media and digital marketing best practices
• Support additional digital acquisition tasks such as Paid Search, review site testing, or community outreach as needed

Required Qualifications:

• 3+ years of experience managing Paid Social campaigns for B2B or SaaS organizations
• Strong expertise in LinkedIn Ads and at least one DSP platform (e.g., The Trade Desk, DV360)
• Proven track record of campaign ownership, including setup, optimization, and reporting
• Strong analytical skills with proficiency in Excel or Google Sheets
• Familiarity with analytics platforms such as Adobe Analytics (or similar)
• Ability to work independently while effectively collaborating across teams
• Excellent verbal and written communication skills for presenting performance insights

Preferred Qualifications:

• Experience with A/B testing or running experiments on review sites or emerging digital platforms
• Experience managing Paid Search (Google Ads, Microsoft Advertising)
• Familiarity with additional digital platforms such as Reddit, Twitter/X, and Facebook