Sr Dir, Emrg Martech

Opportunity Overview

Opportunity Overview:
The Head of Emerging Martech will lead the strategic development and implementation of cutting-edge marketing technologies, automation frameworks, and generative AI solutions, with the proven ability to make strategic bets on emerging technology and connect new technology to existing firm priorities. Reporting to the Head of Martech, Insights, and Analytics, this role will drive innovation to deliver firm growth, optimize client and financial advisor (FA) outcomes, enable efficient marketing operations, and deliver measurable business outcomes. The ideal candidate will possess a best-in-industry understanding of emerging AI technology, LLM, marketing technology, marketing automation platforms, and AI-driven tools, coupled with a strong ability to align these capabilities with organizational goals.

What you'll do:

• Establish and implement strategic framework for marketing innovation, automation, and generative AI, and consistently make smart strategic bets in new technology to invest in.
• Partner with Segment CMEO's and Senior leaders to establish and implement a multi-year roadmap for transforming experience brand marketing (EBM), leveraging marketing innovation and generative AI to be a growth engine for the firm. Consistently leverage deep understanding of firm and segment priorities to make decisions on new technology.
• Identify and evaluate emerging technologies and trends to ensure the organization remains at the forefront of marketing innovation.
• Lead the selection, deployment, and optimization of marketing automation platforms and generative AI tools.
• Collaborate with cross-functional teams to integrate AI-driven solutions into existing EBM workflows and campaigns.
• Foster a culture of experimentation by piloting new technologies and approaches to enhance client experiences and EBM efficiency.
• Develop frameworks for testing and scaling innovative solutions across the organization.
• Ensure marketing innovation initiatives and measurable, with clear KPIs and ROI tracking.
• Identify, build and manage marketing innovation and marketing AI capabilities within EBM to service to segment and firm value creation.
• Collaborate with Martech Ops function to drive alignment of longer term roadmap and integration of strategic horizon opportunities - Drive alignment with overall firmwide AI roadmap and drive advocacy for marketing driven outcomes.

EEO Statement

Edward Jones does not discriminate on the basis of race, color, gender, religion, national origin, age, disability, sexual orientation, pregnancy, veteran status, genetic information or any other basis prohibited by applicable law.

Company Description

Join a financial services firm where your contributions are valued. Edward Jones is a Fortune 500 company where people come first. With over 9 million clients and 20,000 financial advisors across the U.S. and Canada, we're proud to be privately-owned, placing the focus on our clients rather than shareholder returns.

Behind everything we do is our purpose: We partner for positive impact to improve the lives of our clients and colleagues, and together, better our communities and society. We are an innovative, flexible, and inclusive organization that attracts, develops, and inspires performance excellence and a sense of belonging.

People are at the center of our partnership. Edward Jones associates are seen, heard, respected, and supported. This is what we believe makes us the best place to start or build your career.

View our Purpose, Inclusion and Citizenship Report.

Fortune 500, published June 2024, data as of December 2023. Compensation provided for using, not obtaining, the rating.

Awards and Accolades

At Edward Jones, we are building a place where everyone feels like they belong. We're proud of our associates' contributions to the firm and the recognitions we have received.

Check out our U.S. awards and accolades: Insights & Information Blog Postings about Edward Jones

Check out our Canadian awards and accolades: Insights & Information Blog Postings about Edward Jones

Position Requirements

What you'll need:

• Bachelor's degree in Marketing, Business, Computer Science or a related field. Master's degree preferred.
• 15+ years of experience in marketing technology, automation, or AI-driven solutions.
• 5+ years in a leadership capacity.
• Proven track record of leading innovative marketing initiatives and driving measurable results. Venture capital (VC) experience in AI a plus.
• Deep understanding of marketing technology ecosystems, including automation platforms, CRM systems and customer data platforms (CDPs).
• Expertise in generative AI tools (e.g., ChatGPT, DALL-E, MidJourney) and their applications in marketing.
• Knowledge of data analytics, machine learning and predictive modeling techniques.
• Familiarity with digital marketing strategies, including SEO, SEM, social media, and content marketing.
• Awareness of data privacy regulations (e.g., GDPR, CCPA) and ethical considerations in AI usage.

Salary Information

Edward Jones' compensation and benefits package includes medical and prescription drug, dental, vision, voluntary benefits (such as accident, hospital indemnity, and critical illness), short- and long-term disability, basic life, and basic AD&D coverage. Short- and long-term disability, basic life, and basic AD&D coverage are provided at no cost to associates. Edward Jones offers a 401k retirement plan, and tax-advantaged accounts: health savings account, and flexible spending account. Edward Jones observes ten paid holidays and provides 15 days of vacation for new associates beginning on January 1 of each year, as well as sick time, personal days, and a paid day for volunteerism. Associates may be eligible for bonuses and profit sharing. All associates are eligible for the firm's Employee Assistance Program. For more information on the Benefits available to Edward Jones associates, please visit our benefits page.