Overview
Skills
Job Details
Key Responsibilities:
Build and deploy emails using Salesforce Marketing Cloud (SFMC).
Collaborate with designers to create and optimize email content and visuals.
Conduct QA and rendering tests across multiple devices.
Perform A/B tests on subject lines, CTAs, and send times.
Analyze campaign performance and share regular KPI reports.
Maintain and enhance advanced SFMC features like Journey Builder and Content Builder.
Ensure compliance with CAN-SPAM, GDPR, and other email regulations.
Required Skills & Experience:
4+ years in email marketing with proven SFMC experience.
Strong hands-on knowledge of Journey Builder, Email Studio, and Automation Studio.
Proficient in Photoshop and creating responsive email designs.
Skilled in copywriting, QA, and campaign optimization.
Experience with tools like JIRA, Bitbucket, and Bamboo is a plus.
Familiarity with Adobe Analytics, GitHub Copilot, and CI/CD pipelines is a bonus.