Product Marketing Specialist

Overview

Remote
Depends on Experience
Contract - W2
Contract - 06 Month(s)
No Travel Required

Skills

Copywriting
Go-To-Market Strategy
Product Marketing
Marketing
Marketing Communications
Project Management
Client Marketing

Job Details

Role Summary/Purpose:
The Product Marketing Specialist is responsible for leading creative configuration for go-to-market launches for new & updated products, features, channels, and capabilities within our Health & Wellness platform. The selected marketer will be responsible for translating messaging frameworks & value propositions to external facing assets to enable speed to market & target market personalization, along with tactical execution support for selected projects.

Must Haves: copywriting, project management, client marketing manager
Essential Responsibilities:
Copywriting: Develop external facing copy for sales enablement & foundational assets aligned with existing messaging frameworks and value proposition.
Creative configuration & agency management: Manage the design process with creative agency partners with an emphasis on scalability while leveraging personalization technologies.
ISV Partner Marketing: In partnership with the ISV Marketing Leader, conceptualize, design, & execute marketing campaigns and sales enablement materials.
Project Management: Manage the project intake process ensuring all necessary inputs are documented and submitted within deadlines.
Cross-functional partnership: Collaborate with Product Marketing Specialist on resolving legal comments, meeting compliance standards, and proofing personalized assets leveraging MarTech.
Qualifications/Requirements:
Bachelor s degree in Marketing, Communications, Business, or a related field.
4 + years of experience in product marketing, marketing communications, or related roles, preferably within the Health & Wellness, technology, or SaaS industries.
4+ years of demonstrated expertise in copywriting for sales enablement and marketing assets aligned with messaging frameworks.
2+ years managing creative agency partnerships and working through the design process.
Experience collaborating cross-functionally with legal, marketing, and external/internal stakeholders.
Familiarity with MarTech tools and personalization technologies is highly desirable.

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