Brand Asset Manager (BAM)

The BAM leads the asset and creative strategy for Media, retail and eRetail for VALENTINO and ARMANI Beauty.

This role plays a crucial role in ensuring the smooth and efficient flow of brand assets to all touchpoints (media, ecommerce and points of sales, events ), maintaining the quality and consistency of the brands and their product presentations across all channels.

In collaboration with the eBusiness, Media and Marketing Teams, the BAM, through her/his/their own expertise and supported by qualitative and quantitative data, manages creative submission and optimizations of the brand media campaigns, Point of Sales (POS) and Product Description Page (PDP) activations, with the objective to implement best in class content and copies, tailored to the specific media and retailer best practices, and guarantee a premium positioning for the brands as well as driving the strongest ROI.

The BAM collaborates with a multitude of stakeholders including EKAMS, Media, Sales, Marketing, International Teams based in Paris, and Retailers to ensure best in class assets are delivered in a timely manner and to spec.

all asset optimizations for MEDIA campaigns, providing insights into optimization to increase ROI across all media channels - creative of assets and copy on ECOMMERCE PLATFORMS across the brands fragrance and makeup categories, in order to boost consumer sales and enhance the brand image across all digital touchpoints (spearhead creative optimizations for launches and existing products, to ensure best in class creative tailored to the specific retailer best practices to increase conversion) - creative submission and optimizations for permanent POS, Trade activations (i.e. Macy s Visual weeks), Eventing, and Pop Ups Succeeding in this role will require a certain expertise in assets and content, in the e-commerce environment, a sensitivity in luxury fragrance and MU, and (above all) strong organizational and detail-oriented skills.

Oversee the end-to-end delivery of all assets for Media, Retailer Media, Points of Sales (POS), Product Description Pages (PDP) and brand activations in general. Managing timelines, stakeholder approvals, and cross-functional collaboration.

AWARENESS MEDIA (in partnership with the Media and Product Marketing Teams) o Integrated Campaign Leadership Spearhead the creative execution and delivery of brand content across a diverse media landscape including social, programmatic, CTV/STV, OOH, and retailer media. Oversee all stages (conceptualization, briefing, optimization, implementation, analysis), collaborating closely with the marketing and media Teams, to implement comprehensive content strategies maximizing the campaign s engagement and ROI.

Leverage data and analytics platforms (e.g., VidMob, Vizit) in partnership to test, analyze, and optimize creative performance, implementing data-driven enhancements to maximize impact.

Cultivate strong relationships with retail partners, managing communication regarding asset updates and developing impactful consumer touchpoints across digital channels (social, display, email, landing pages, DOOH, etc) o BAM will be in charge of adapting and customizing brand assets to retailer-specific media campaigns/digital needs and distributing with respective eKAMs and Trade Marketing Teams.

adapt, prepare and deliver the needed content o PDP Auditing and Analysis: regularly audit and analyze product detail pages (PDPs) for top SKUs on key retailer websites, ensuring accuracy, completeness, and brand consistency. Identify and catalog areas for improvement and provide recommendations to enhance product presentation and conversion rates

proposing, approving and implementing necessary optimizations o Content Creation: collaborate with A&I, Marketing, and the Client content factory Teams to create brand and Uvisuals and videos for PDP o Product Catalogue Management: Maintain the integrity and optimize the online presence of the entire product catalogue, ensuring regularly refreshed SEO-optimized copy and updated imagery across all PDPs.

Cross-Functional Liaison for maximal consistency: bridge the different local teams and brand expressions, ensuring all deliverables adhere to brand guidelines, US market requirements, and best practices in a consistent way o Digital Asset Management: maintain a robust digital asset management system for both brands, ensuring assets are properly sized and approved from Global DMI database to localized e-retailers o

oversee the timely and accurate trafficking of digital assets to various Media, retailer and e-commerce platforms, and internal commercial partners), in partnership with CGO EKAMs and CMO eRetail partners. o Quality Control: rigorous review of all assets for quality, accuracy, and adherence to brand guidelines before distribution including checking for correct file formats, resolutions, and copy o Workflow Management: develop and maintain efficient workflows for asset requests, approvals, and delivery.

Collaborate closely with internal teams (marketing, content factory, CGO, CMO, and LUSA CDMO) to ensure seamless asset flow and timely

deliveries

maintain a strong understanding of the technical requirements and specifications of various online platforms, including image and video formats, file sizes, and other relevant guidelines C1 - Internal use o Rights management: ensure all expired assets are removed and replaced on a monthly basis

25% on Awareness media activations

25% on Retailer media activations 50% POS + PDP assets

Bachelor's Degree in Marketing, Communications, or a related field

3+ years of experience in digital asset management and trafficking, preferably in the Beauty or consumer goods industry

Strong understanding of digital marketing channels and platforms, including websites, social media, and online advertising

Excellent organizational skills and attention to detail

Strong project management skills and ability to manage multiple projects simultaneously

Excellent communication and interpersonal skills

Proficiency in Microsoft Office Suite, Adobe Creative Suite, and other relevant software