Overview
Remote
Depends on Experience
Full Time
Skills
Salesforce Marketing Cloud
Job Details
BayNova is seeking a skilled Salesforce Marketing Cloud Consultant to join our growing team. The ideal candidate will have hands-on experience designing, implementing, and optimizing Salesforce Marketing Cloud solutions across multiple client engagements. Familiarity with Appian is a plus, as it supports broader workflow integration efforts. This role requires deep expertise in customer journey design, email automation, data segmentation, and CRM strategy. This role will be worked remotely
Key Responsibilities:
- Design and implement scalable solutions within Salesforce Marketing Cloud (SFMC) including Journey Builder, Email Studio, Mobile Studio, Automation Studio, and Cloud Pages.
- Collaborate with cross-functional teams to understand marketing goals and translate them into technical solutions using SFMC.
- Develop and manage customer journeys, dynamic content, A/B testing, and personalization strategies.
- Integrate SFMC with Salesforce Sales/Service Clouds and other external systems via APIs and connectors.
- Support data modeling, ETL processes, and data segmentation strategies for effective targeting.
- Provide consultation on best practices, new features, and platform capabilities.
- Collaborate with developers and architects on integration needs with platforms such as Appian (nice to have).
- Assist with troubleshooting issues and optimizing existing marketing automation processes.
- Maintain platform documentation and provide training/support to stakeholders as needed.
Required Qualifications:
- 3+ years of hands-on experience with Salesforce Marketing Cloud.
- Strong expertise in Journey Builder, Email Studio, Automation Studio, and Contact Builder.
- Proficient in AMPscript, SQL for SFMC, and basic HTML/CSS for email development.
- Experience with marketing automation strategy and customer lifecycle management.
- Solid understanding of CRM data structures and campaign workflows.
- Excellent communication and client-facing skills.
Preferred Qualifications:
- Experience working with Appian or other low-code workflow automation tools.
- Experience integrating SFMC with Salesforce CRM and external platforms.
- Familiarity with REST/SOAP APIs for system integrations.
- Consulting experience with external clients or agencies.
Certifications (Preferred):
- Salesforce Certified Marketing Cloud Email Specialist
- Salesforce Certified Marketing Cloud Consultant
- Salesforce Certified Marketing Cloud Developer
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.