Digital Marketing Specialist V

RESPONSIBILITIES:
A client with Kforce is seeking a Digital Marketing Specialist V to join their team in Mountain View, CA.

Summary:
Our client's Web Marketing team seeks an experienced digital marketer with deep strategic and tactical expertise in planning, experimenting, and transforming web experiences for small business customers. The focus will be to drive users through the purchase journey, optimizing for conversion. The Digital Marketing Specialist will collaborate on and execute marketing and merchandising web strategies in close partnership with many cross-functional teams: Design, Content, Product Marketing, Analytics, Web Operations and Engineering teams.

Responsibilities:
* Collaborate on web/audience based strategies to create testing plans, maintain project documentation, and build web experiences, with a focus on conversion optimization within pricing and purchasing flows on desktop and mobile devices
* Support execution and validation of any pricing updates, including promotions, or supporting capabilities related to purchasing flow
* Partner with analytics on measurement plans and results analysis for web tests
* Deep dive into engagement and performance data to understand user behavior, identify insights, and develop hypotheses
* Collect prospect and customer input to gain empathy and generate insights for creating testable hypotheses
* Leverage effective project management skills to drive web execution of projects cross-functionally across all key stakeholders
* Conduct user acceptance testing and validate new or updated web experiences, ensuring accuracy, functionality, and adherence to marketing and legal standards before launch

REQUIREMENTS:
* BA/BS required
* 5+ years of relevant experience
* Ability to balance strategic thinking with tactical execution while working across multiple priorities
* Dedicated team-player with strong accountability mindset and a can-do attitude, you care about the quality of the work delivered and the reputation of the team you work with
* Exceptional attention to detail, especially in relation to formatting, image quality, user experience interaction differences
* Strong prioritization and time management skills, and ability to manage multiple complex projects and priorities simultaneously; makes others aware of conflicting priorities & proposes solutions
* Proven success managing UAT, QA, or experience validation efforts for websites or digital campaigns on desktop, tablet, and mobile devices
* Responsive and compelling communicator, can craft a narrative from data points, or distill a complex business problem to influence effectively
* Willingness to learn and lean in during moments of ambiguity
* Willingness to work non-standard hours as required to support critical business needs and launch moments
* Familiarity with Figma, JIRA, Quickbase, Usertesting.com, FullStory, Adobe Analytics

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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