Salesforce Marketing Cloud/Marketo

Overview

Remote
Depends on Experience
Contract - W2
Contract - Independent
Contract - 6 month(s)
No Travel Required

Skills

Salesforce Marketing Cloud
Marketo
email automation
journey building
CRM integration
HTML/CSS for emails
campaign analytics
compliance with GDPR/CAN-SPAM

Job Details

Requirements

  • 5 or more years with Salesforce Marketing Cloud and Marketo in a hands-on role.
  • Proficiency in marketing automation, email campaign execution, and lead management.
  • Experience in segmentation, behavioral targeting, and multi-step journey building.
  • Experience with CRM tools, with focus on Salesforce integration and sync.
  • Experience in HTML, CSS, and scripting for dynamic email/template customization.
  • Experience with campaign analytics, A/B testing, and performance optimization.
  • Strong communication and project coordination skills for cross-functional tasks.

Responsibilities:

  • Manage platform operations across multiple accounts within Salesforce Marketing Cloud.
  • Proficiency in migrating campaigns and data from platforms like Marketo and Eloqua.
  • Setup triggered automations for re-engagement, cart abandonment, and lifecycle flows.
  • Build dynamic and static HTML emails using user behavior and segmentation data.
  • QA email builds and automation logic to ensure delivery accuracy and consistency.
  • Configure journeys and campaigns based on marketing strategies and milestones.
  • Maintain compliance with email regulations including CAN-SPAM and GDPR.

Skills : Salesforce Marketing Cloud, Marketo, email automation, journey building, CRM integration, HTML/CSS for emails, campaign analytics, and compliance with GDPR/CAN-SPAM.

Founded in 1999, Resourcesoft, Inc. is a leading Technology Consulting and Professional Services organization. Headquartered in Marlborough, MA, the company serves the technology needs of its clients nationwide. Resourcesoft has often been recognized by prominent rating agencies for its exemplary growth and stability. With over two decades of industry experience, the Company has evolved as a front runner in enabling project optimization. We partner with leading organizations to provide technology solutions within the financial, insurance, education, government, publishing, healthcare and pharmaceutical domains. We take pride in mentoring a workforce that is well positioned to respond to the emerging IT trends and needs. With the employees at the crux of every business endeavor, our success is driven by our expertise in pairing the right talent with the best jobs in the technology sector. We forge long term, personalized relationships with our employees to advance their career to the next level. We engage them in technology centric client projects that provide opportunities for them to evolve, innovate and deliver world-class products and services. Our career opportunities offer challenging assignments and exposure to emerging and cutting-edge technologies. We are committed to providing our employees with the tools necessary to accelerate their career progression, while maintaining a healthy work-life balance. We are deeply committed to providing a workplace ambience that is both challenging and fulfilling.

Resourcesoft is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

For more information about Resourcesoft and our services, please visit our website.

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