Marketing Loyalty Manager

Job Title: Senior Manager / Director Loyalty Program Consultant

Location: Remote
Duration: (Contract Role)
Start Date: ASAP

Hours :30 Hours

Job Overview:

The client is seeking an experienced Loyalty Program Consultant at the Senior Manager or Director level to support high-priority loyalty initiatives during a team member s maternity leave. This strategic and hands-on role will ensure the successful continuity of existing programs and drive forward critical loyalty projects. The consultant will work cross-functionally across digital, marketing, and field operations, ensuring loyalty engagement and enrollment efforts are maintained at a high standard.

Key Responsibilities:

New Loyalty Initiatives

• Serve as the primary point of contact for key loyalty program initiatives.
• Lead and manage project workflows, deliverables, and timelines to ensure consistent progress.
• Collaborate with cross-functional stakeholders to align loyalty strategy with business goals.
• Oversee development and delivery of digital loyalty initiatives.
• Monitor and report on program performance, delivering regular updates to senior leadership.
• Assist in developing and executing loyalty communication strategies.

Field Engagement Program Management

• Manage field-facing engagement programs, including communications and points disbursement.
• Act as the main contact for internal incentive programs, including global support.
• Launch and track loyalty promotions.
• Respond to field inquiries related to loyalty programs and ensure timely issue resolution.
• Support quality assurance initiatives to integrate loyalty into broader operations.

Enrollment Program Oversight

• Monitor and support ongoing enrollment initiatives across channels and partners.
• Liaise between the loyalty team and other departments to ensure visibility and alignment.
• Track and analyze enrollment data, proactively identifying trends, gaps, and improvement opportunities.
• Provide insights and develop action plans to improve enrollment performance.
• Communicate regularly with leadership on program updates and data insights.

Additional Responsibilities

• Conduct brand standards audits to evaluate loyalty program integration.
• Manage loyalty point budget allocations, ensuring responsible and accurate tracking.
• Organize and facilitate global loyalty meetings.
• Oversee creation and distribution of QR codes to support promotional activities.
• Coordinate with Communications and Loyalty Operations to ensure timely delivery of franchisee-facing messages.

Qualifications:

• 7 10+ years of experience in loyalty program management, marketing, or customer engagement.
• Strong project management skills with a proven track record of executing strategic initiatives.
• Experience working cross-functionally across digital, operations, and marketing teams.
• Excellent communication skills, both written and verbal.
• Strong analytical skills with the ability to interpret data and present actionable insights.
• Self-starter with the ability to work independently and manage multiple priorities in a fast-paced environment.
• Experience managing budget allocations and program performance metrics.
• Global or international program experience is a plus.