Overview
Hybrid
Depends on Experience
Accepts corp to corp applications
Contract - Independent
Contract - W2
Contract - 12 Month(s)
No Travel Required
Skills
ETL
CRM
Data
CDP
RTCDP
Job Details
Duration : Long Term or 3 Months CTH
Location : New York, NY Hybrid
Update :
- Perform tech strategy for CDP solution by understanding use cases, recommendations, AI/ ML capabilities
- Bring industry insights and best practices for different solution options between packaged CDP vs composable CDP vs monolithic CDP
- Recommend buy vs build option for CDP or marketing data lake solution
- Help to define CDP architecture for marketing use cases and campaign
Responsibilities (Business):
- Work with the business to develop audience strategies and segment designs in RTCDP.
- Design and validate RTCDP profiling that fit the business requirements.
- Create and execute global audience strategies and segmentation intake processes.
- Develop audience sharing strategies and governance models.
- Proven experience in CDP development and configuration.
- Knowledge in data modeling and aligning processes.
- Ability to develop using ANSI SQL for ETL processing, as well as troubleshooting, and analytical efforts.
- Ability to develop work with APIs for integrating the CDP with other marketing, CRM, and data systems.
- Strong skills in data integration, ETL processes, and data transformation.
Responsibilities (Technical):
- Be able to understand and perform the following technical capabilities:
- Segment evaluation differences (stream, batch, edge)
- Use cases for APIs (how to build a developer project, how auth works)
- Identity service, dataflow, Adobe I/O, how relationships work
- Ability to build a data model (Schema, Identity, Relationships) for Customer use case
- Ability to strategize to Merge the data based on Merge Policy
- Understand how to determine the correct way of Data Labeling, Policy Enforcement and Privacy Services
- Familiarity with data ingestion pattern limits, destinations and which to use, edge data collection framework
- Ability to determine which AEP Permissions need to be configured (that is, attribute level permissions) (make recommendations to clients)
- Basic understanding of query service use cases and sources/destinations SDK
Qualifications:
- Strong understanding with Entity relational diagrams, admin/permissions, experience platform APIs, Adobe Experience Platform Debugger, and web and mobile SDKs
- Bachelor's degree in Computer Science, Information Technology, or a related field.
- Proven experience in CDP development and configuration.
- Knowledge in data modeling and aligning processes.
- Ability to develop using ANSI SQL for ETL processing, as well as troubleshooting, and analytical efforts.
- Ability to develop work with APIs for integrating the CDP with other marketing, CRM, and data systems.
- Strong skills in data integration, ETL processes, and data transformation.
Best Regards,
Chetna
-D
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Truth Lies in Heart
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