Adobe GA4 Digital Analytics Consultant

We are seeking a skilled Digital Analytics Consultant to support an ad-hoc/project-by-project basis. You will own hands-on tagging implementation, dashboard development, data validation, and measurement strategy across Adobe Analytics, GA4, and data visualizations with BI platforms. This role suits an independent, senior-minded practitioner who can ramp quickly, deliver production-ready work with minimal oversight, and communicate clearly with technical and non-technical stakeholders.

• Tagging & Implementation: Design, implement, and debug tracking via Adobe Launch (Experience Platform Launch) and Google Tag Manager; ensure accurate dataLayer mapping and event capture.
• Adobe Analytics: Build and maintain Workspace reports, segments, calculated metrics, and processing rules; troubleshoot data discrepancies.
• GA4 Configuration: Set up GA4 properties, configure events, conversions, and audiences; validate measurement against business requirements.
• Dashboard Development: Create interactive dashboards in Google Looker Studio and Power BI; translate business questions into self-serve reporting.
• Data Validation & QA: Conduct tag audits, validate data accuracy across platforms, document discrepancies, and deliver remediation plans.
• Measurement Frameworks: Develop and document measurement plans, KPI definitions, and tagging specifications aligned to business goals.
• SQL & Data Analysis: W and analyze web/app event data from data warehouses or lakes.
• Stakeholder Communication: Present findings and recommendations to marketing, product, and engineering teams; translate technical concepts for business audiences.
• Documentation: Maintain clear, version-controlled documentation of implementations, tagging plans, and QA processes.
• Ad-Hoc Analysis: Respond to urgent data requests, investigate anomalies, and deliver actionable insights on short turnaround.
• Collaboration: Work with developers, data engineers, and marketing teams to ensure seamless implementation and data flow.
• Estimation & Scoping: Provide accurate effort estimates for project work and ad-hoc requests.

Preferred / Nice-to-Have Skills

• Databricks or data lake experience (Delta Lake, Spark)
• ETL pipeline design or experience with tools like dbt, Fivetran, or Airflow
• Python or R for data analysis, automation, or scripting
• CDP / Adobe Experience Platform (AEP) knowledge
• A/B testing platforms: Optimizely, Adobe Target, VWO
• Consent management and PII handling (OneTrust, Cookiebot, GDPR/CCPA compliance)
• Cloud platforms: AWS, Google Cloud Platform, Azure (basic familiarity)
• Experience with attribution modeling or marketing mix analysis
• Write and optimize SQL queries to extract, join,

Soft Skills & Working Behavior

• Independent & Self-Directed: Able to take a brief and deliver without hand-holding
• Quick Ramp-Up: Rapidly onboard to new environments, codebases, and stakeholder contexts
• Clear Communicator: Confident presenting to technical and non-technical audiences
• Strong Documentor: Leaves clear trails for handoffs and future maintenance
• Reliable Estimator: Provides accurate time/effort estimates and flags scope risks early
• Responsive: Acknowledges requests within [X hours] during business hours; meets agreed deadlines
  

Deliverables (Examples)

• Tagging specifications and implementation tickets (JIRA, Asana, Confluence)
• Interactive dashboards (Looker Studio, Power BI) with documentation
• QA reports and tag audit findings with remediation recommendations
• Measurement frameworks and KPI glossaries
• SQL queries and data extracts
• Training documentation or recorded walkthroughs for stakeholders
• Analysis from sales initiatives
• Mixed media modeling
• Funnel reporting and analytics framework development