Sr Analyst, Marketing Analytics

Position Type:

• Contract
• Hybrid - M-T-W in office, Th & F work from home.

• 5 years of experience in marketing analytics, preferably in a subscription-based, travel, or consumer services industry.
• 3 years of:

• Digital Reporting experience using visualization reporting tools such as Looker Studio, Tableau, Power BI or Domo.
• Experience with A/B Testing & Personalization Testing experience, with tools such as Adobe Target/Google Optimize, Maxymiser, or Other, required.
• eCommerce analytics experience, required.
• Experience in working with Clickstream data in Google BigQuery or other data warehouse solutions like AWS or Snowflake.

• Strong SQL skills, a deep understanding of marketing KPIs, and the ability to clearly communicate complex data to business stakeholders.

• Bachelor s or Master s degree in Marketing, Statistics, Business, Economics, Data Science, or related field required.

• Ability and strong desire to think analytically, to be able to identify and solve problems through data analysis.
• Strong understanding of marketing channels (email, paid media, direct mail, and web) and related KPIs, report formatting, and accuracy is mandatory.
• Successful organization skills and ability to execute effectively on assigned workload.
• Confident, clear, effective communication - both internal teams and client-side.
• Flexible, adaptable, and able to function effectively under pressure (continually maintains a professional demeanor).
• A team player who is self-motivated, enthusiastic, and customer-centric.

• Proficiency in SQL for data querying and manipulation required.
• Able to analyze large sets of raw data, draw conclusions and relationships and develop actionable recommendations.
• Experience with data visualization tools (e.g., Tableau, Power BI, and Looker).
• Advanced Excel skills, including experience-using formulas, pivot tables etc.
• Advanced MS PowerPoint skills.
• Familiarity with Google Analytics, CRM platforms (e.g., Salesforce Marketing Cloud), or CDPs (e.g., Simon Data, Hubspot).
• Experience in statistical software suites (R, Python, Databricks) - Nice to have.

• Supports the Marketing Analytics & Testing team.
• Manages the daily work activities.
• Play a critical role in delivering actionable insights, optimizing marketing performance, and shaping data-driven decision-making across multiple channels.
• Analyze and interpret data from digital and traditional marketing campaigns to evaluate performance and uncover growth opportunities.
• Develop and maintain dashboards and reports to monitor campaign KPIs, customer segments, and channel effectiveness.
• Collaborate with marketing, product, and analytics stakeholders to define campaign measurement plans and ensure consistent tracking.
• Support A/B testing design, implementation, and analysis to optimize creative, targeting, and offer strategies.
• Build customer segmentation and predictive models to inform audience strategy and personalization.
• Present findings and strategic recommendations to senior leadership and cross-functional teams.
• Support marketing forecasting, budget allocation, and ROI analysis.
• Mentor junior analysts and contribute to best practices in marketing analytics and data governance.