Product Manager (Instore Media experience is a must)

What you'll do

• We are seeking a strategic, customer-obsessed, and data-driven Senior Product Manager to lead the development and scaling of our In-Store Media product offerings. This role will focus on enhancing the shopper experience and unlocking new revenue streams through innovative in-store media solutions such as digital signage, smart displays, audio networks, interactive kiosks, and other on-premise engagement technologies.
• As a Senior PM, you will define the roadmap, collaborate with cross-functional teams, and work with advertisers, merchants, and store ops to bring new in-store media products to life. This is a high-impact role at the intersection of physical retail, digital engagement, and AdTech.
• Define and execute the product vision and strategy for in-store media experiences.
• Own the end-to-end product lifecycle, from discovery to launch to iteration, for solutions such as digital screens, in-aisle signage, smart carts, shelf-edge displays, and in-store audio systems.
• Collaborate with Ad Sales, Marketing, Merchandising, Store Operations, and Engineering to align priorities and deliver scalable solutions.
• Translate business and customer needs into clear, actionable product requirements (PRDs) and roadmaps.
• Partner with AdTech and Martech teams to enable targeted and measurable in-store advertising.
• Leverage customer insights, market research, and analytics to drive product decisions and continuous improvement.
• Ensure compliance with privacy and data use regulations in an in-store context.
• Evaluate and partner with technology vendors, CMS providers, and hardware integrators as needed.
• Track performance metrics and iterate quickly to improve ad effectiveness and shopper engagement.

What you know

• 7+ years of experience in product management, with at least 2+ years in in-store media, retail technology, or AdTech.
• Proven experience delivering customer-facing or advertiser-facing solutions in omnichannel retailenvironments.
• Strong understanding of store operations, shopper behavior, and how digital experiences can enhance physical retail.
• Excellent written and verbal communication skills with the ability to influence stakeholders at all levels.
• Experience working with hardware and software teams; knowledge of digital signage platforms, IoT devices, and content scheduling systems is a plus.
• Proficient in tools like JIRA, Confluence, Figma, Tableau, Google Analytics, and product analytics platforms.

Education

• Bachelor's degree required; MBA or technical background preferred.