Overview
Skills
Job Details
Required skillset:
1. 5+ years of hands-on experience in Adobe Campaign Classic
At least 1 year experience in Adobe Journey Optimizer
Solid understanding of Adobe Experience Platform.
Knowledge in OOTB reports
Job Summary:
Lead discussions and work with respective teams in coming up with realistic and scalable strategy to implement marketing and personalization initiatives.
Review technical specs and ensure completeness in support of campaigns
Design and develop custom workflows for data segmentation, audience targeting, and omnichannel delivery.
Manage end-to-end campaign / journey execution in Adobe Campaign classic and Adobe Journey Optimizer
Design and optimize Adobe Campaign email delivery workflows, ensuring efficient execution.
Troubleshot data integration issues and campaign or journey execution failures.