RTA Posted Job Description

Job Title - Marketing & Sales - Product Marketing Manager V
Location - Fully remote
Contract Duration - 6-months contract (Potential to extend)
Pay Range - $85/hr-$90/hr on W2, DOE

Description
The Client Marketing team drives preference and everyday usage for Client products through full-channel marketing to drive cultural relevance and accelerate business results. We are seeking a Channel Marketing Manager (Contractor) to lead our emerging marketing channels both in-product and off-platform, such as In-App, Creators, App Store Optimization, and more. This requires a capability to lead an effective cross-functional process for developing integrated marketing campaigns using analytical rigor, a good understanding of consumer and market dynamics, and the right mix of brand and product knowledge to deliver effective campaigns that breakthrough. It will be critical that this person can unify teams around a strategic north star in a highly cross-functional and dynamic environment built to move fast.

The ideal candidate will have a multi-disciplinary background, including strategy, product marketing, project management, and analytical skills, and be passionate about working on products that connect people everyday. Excellent communication skills and comfort with ambiguity are a must.

Responsibilities

• Develop the strategy for how Client Marketing uses new and emerging channels (e.g., in-product channels, Creators, App Store surfaces) for bespoke campaigns and as part of larger 360 marketing efforts.
• Proactively engage with marketing and product stakeholders to identify relevant cultural moments that Client product proof points can pay off, and develop integrated marketing plans to capture demand.
• Develop campaign playbook to drive consistency across our channels, including learning agendas, strategic and creative principles, and working processes with marketing stakeholders.
• Manage agency partnerships that lead to big creative ideas and deliver creative assets, ensuring sufficient work-back plans for internal reviews, localization, and trafficking.
• Traffic all creative, mitigating issues, so campaigns launch on time and on strategy; Support large channel updates that ensure our channels are on brand.
• Work with engineering teams to unlock custom product solutions that make Client campaigns more delightful for users.
• Own channel reporting and internal comms to socialize performance against goals.

• 7+ years of experience in managing and executing consumer marketing campaigns through a diverse channel/media mix that delivers measurable brand and product results.
• Understanding of consumers, with demonstrated experience using research and data to drive actionable insights to develop marketing strategies and plans.
• Demonstrated experience working with media and creative agencies.
• Experience in leading and communication with demonstrated talent at building collaborative partnerships with marketing and product partners.
• Experience managing multiple campaigns at the same time, and working with many different internal and external teams to ensure we are launching our program seamlessly, and to the highest impact.
• Experience in consumer technology category