Our Client hiring a Product Marketing Manager to help drive awareness, adoption, and long-term engagement for our platform. This role is the vital link between product and customer-translating technical capabilities into meaningful, benefit-driven stories that resonate and produce measurable business impact.
You'll ensure our users feel understood, our messaging is sharp, and our marketing efforts not only attract customers but also deepen their loyalty and lifetime value.
As our first dedicated product marketer, you'll build and lead go-to-market strategies for feature launches, strengthen customer segmentation and retention programs, and shape messaging that is clear, confident, data-informed, and customer-centered.
ResponsibilitiesProduct Positioning and Messaging- Craft messaging that reflects real SMB customer needs and clearly differentiates our product in the market.
- Align messaging with business goals-showing how features drive customer retention, engagement, and revenue impact.
- Ensure consistency across the website, in-app experiences, campaigns, and enablement materials.
Go-To-Market Leadership- Build and own go-to-market strategies for new product features and updates from planning to post-launch measurement.
- Collaborate with Product, Sales, and Customer Success to align messaging and execution across teams.
- Incorporate performance analytics into GTM recaps to evaluate adoption, usage, and retention impact.
Customer and Market Insights- Develop meaningful SMB-focused customer segmentation with Product, identifying what matters most to users-from solo operators to multi-location businesses.
- Lead marketing's voice-of-customer and competitive insight efforts to inform roadmap, positioning, and lifecycle marketing initiatives.
- Translate data from churn, usage, and retention metrics into actionable marketing strategies.
Enablement and Content- Create tools that empower internal teams-battlecards, pitch decks, one-pagers, FAQs, and adoption campaigns.
- Partner with Marketing Managers to deliver compelling product campaigns, webinars, blogs, and educational content that improve customer stickiness.
- Support product adoption through in-app messaging, resources, and lifecycle programs designed to reduce churn.
Requirements- 3 to 6 years of B2B SaaS product marketing experience, ideally in SMB or vertical SaaS environments.
- Proven track record connecting marketing activity to product adoption, retention, and LTV outcomes-not just awareness or acquisition.
- Strong analytical mindset; able to measure, interpret, and present the business impact of campaigns beyond clicks and impressions.
- Proven go-to-market leader, with end-to-end experience launching and measuring products or features.
- Exceptional cross-functional collaborator across Product, Sales, and Customer Success teams.
- Skilled at creating impactful enablement materials and lifecycle marketing content.
- Deeply customer-centric, with a drive to create measurable impact through thoughtful, data-informed storytelling.
- Experience marketing to SMB
Nice to Have- Familiarity with tools such as HubSpot, Salesforce, Chameleon, Pendo, or Canny
Why You'll Love This Role- You'll have ownership from day one in a highly visible, strategic role
- You'll be helping shape how our product is positioned and adopted across a growing customer base
- You'll collaborate with a cross-functional, supportive team that values clarity, creativity, and customer impact
- You'll earn a $10,000 annual commission tied to product adoption goals
- You'll work in our new Austin office, with a flexible hybrid schedule (2 to 3 days in office per week)
A Note on ApplyingStudies have shown that women and other marginalized groups are less likely to apply for roles unless they meet every qualification. If you're excited about this role, we encourage you to apply even if your background doesn't align perfectly with every requirement. You may be the right candidate for this or another role.
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