Overview
On Site
USD 27.71 - 32.09 per hour
Contract - W2
Contract - Independent
Skills
SAP BASIS
Target Audience
Reporting
Analytics
Management
Budget
Media Planning
Digital Marketing
ComScore
DFP
Facebook
Enterprise Resource Planning
Brand
Media
Analytical Skill
Effective Communication
Collaboration
Digital Media
Advertising
Innovation
Finance
Accounting
Marketing
Legal
Customer Support
Online Training
Artificial Intelligence
Insurance
.NET
Job Details
Description
We are looking for an experienced Media Planner to join our team on a long-term contract basis. Based in New York, New York, this role focuses on creating impactful media strategies and campaigns that drive brand awareness and engagement. The ideal candidate will have a strong background in digital media planning and analytics.
Responsibilities:
Develop and execute comprehensive media plans that align with business objectives and target audience insights.
Utilize tools like Comscore and DoubleClick for Publishers (DFP) to analyze media performance and optimize campaigns.
Collaborate with cross-functional teams to ensure seamless integration of advertising strategies across various platforms.
Monitor and report on campaign effectiveness using Facebook Insights and other analytics tools.
Plan and manage digital advertising campaigns to maximize reach and engagement.
Enhance brand visibility through targeted media strategies and creative planning.
Coordinate with stakeholders to ensure alignment of media goals with overall business strategies.
Stay updated on industry trends to recommend innovative media solutions.
Manage budgets and ensure efficient allocation of resources for media initiatives.
Analyze and interpret data to provide actionable insights for campaign improvement.
Requirements
Proven experience in media planning and digital advertising.
Proficiency with tools such as Comscore, DoubleClick for Publishers (DFP), and Facebook Insights.
Strong understanding of digital media and campaign planning.
Familiarity with ERP solutions and enterprise resource planning systems.
Demonstrated ability to drive brand awareness through media strategies.
Excellent analytical skills to evaluate campaign performance and improve outcomes.
Effective communication and collaboration skills to work with cross-functional teams.
Knowledge of current trends in digital media and advertising.
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.
We are looking for an experienced Media Planner to join our team on a long-term contract basis. Based in New York, New York, this role focuses on creating impactful media strategies and campaigns that drive brand awareness and engagement. The ideal candidate will have a strong background in digital media planning and analytics.
Responsibilities:
Develop and execute comprehensive media plans that align with business objectives and target audience insights.
Utilize tools like Comscore and DoubleClick for Publishers (DFP) to analyze media performance and optimize campaigns.
Collaborate with cross-functional teams to ensure seamless integration of advertising strategies across various platforms.
Monitor and report on campaign effectiveness using Facebook Insights and other analytics tools.
Plan and manage digital advertising campaigns to maximize reach and engagement.
Enhance brand visibility through targeted media strategies and creative planning.
Coordinate with stakeholders to ensure alignment of media goals with overall business strategies.
Stay updated on industry trends to recommend innovative media solutions.
Manage budgets and ensure efficient allocation of resources for media initiatives.
Analyze and interpret data to provide actionable insights for campaign improvement.
Requirements
Proven experience in media planning and digital advertising.
Proficiency with tools such as Comscore, DoubleClick for Publishers (DFP), and Facebook Insights.
Strong understanding of digital media and campaign planning.
Familiarity with ERP solutions and enterprise resource planning systems.
Demonstrated ability to drive brand awareness through media strategies.
Excellent analytical skills to evaluate campaign performance and improve outcomes.
Effective communication and collaboration skills to work with cross-functional teams.
Knowledge of current trends in digital media and advertising.
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.