Adobe CDP Data Architect Remote Location

Job Description:

>> Demonstrates intimate-level abilities andor a proven record of success managing efforts with identifying and addressing client needs

>> Utilizing previous experience in CDPs (Customer data platforms) such as Adobe Experience Platform (RTCDP) or similar products

>> Having an enhanced understanding of customer profile segmentation and experience in 360 degree view of customers in CDP for further analytical processing and decision making

>> Showcasing proven track record of managing successful CDP implementationmanagement and delivering capabilities that drive business growth

>> Demonstrating work experience in data architecture and data modeling preferably with experience working in CDP, CRM, paid media, social, and offline data

>> Ensuring an enhanced understanding of data-driven marketing, analytics and relevance usage of real-time event data and associated attributes

>> Setting strategic direction and driving execution through collaboration with a cross-functional team

>> Demonstrating familiarity with CRM and Marketing Automation platforms (i.e. Salesforce Sales Cloud, Salesforce Marketing Cloud, etc.)

>> Having extensive hands on expertise in implementingadministering Adobe Experience Cloud Products and marketing automation platforms and technologies

>> Ensuring an enhanced understanding of identity resolution components and the enabling technology i.e. profile merge rules, identity graph, identity service provider, etc.

>> Working with audience-based digital marketing strategy either at an agency or brand

>> Driving project management through a full lifecycle, including the ability to prioritize, sequence, execute and deliver projects on time and on budget

>> Translating business requirements and objectives into segmentation strategies and audience building logic

>> Owning Adobe AEP and driving proactive platform ownership that is directly aligned to the day-to-day delivery of marketing tactics, and closely connected to the other digital marketing teams to develop capabilities and manage technology roadmap

>> Having oversight of the CDP technology solution (e.g. oversee steady state support teams, interact with business owner, plan for break fix and other enhancementsmaintenance)

>> Driving how customer and prospect information is unified across sales, marketing and service channels

>> Collaborating with Insights team to refine and optimize measurement process

>> Implementing and refining Adobe Products and marketing automation system

>> Collaborating with Marketing leadership to evolve the use of data within the marketing function allowing us to stay ahead, responding to clients in real-time, and limiting redundancy