Human Factors Immersive Engineer

Job Description

ABOUT THE ROLE:

A VR/immersive engineer designs, develops, and optimizes virtual reality and mixed reality experiences by integrating hardware, software, and user interface elements to create realistic, interactive environments. The role emphasizes evaluating solutions from a human factors and human interaction perspective to ensure usability, comfort, accessibility, and intuitive engagement for end users.

This position supports growing demand for immersive reviews across Human Factors and Global Design. Responsibilities include interpreting requirements, building high-fidelity virtual environments, ensuring accurate CAD/math integration and realistic occupant positioning, and facilitating cross-functional immersive reviews that inform HF scorecards and design decisions.

TASKS AND RESPONSIBILITIES:

• Build high-fidelity VR/MR environments with accurate CAD/math integration and realistic occupant positioning
• Create dynamic scenes and interaction scripts to represent priority use cases; optimize scene performance and fidelity
• Develop and maintain workflows in VRED and Unreal Engine (asset ingestion, materials, lighting, scene variants, review modes)
• Integrate and configure HMDs and tracking systems; ensure usability, comfort, safety, and data capture quality
• Maintain version control and traceability of immersive assets/scenes aligned to program requirements
• Acquire and utilize a working knowledge of immersive hardware including (HMD goggles, Hand tracking gloves, USP, and other relevant bucks).
• Base level understanding with prototyping tools like Figma and Protopie.
• Utilize Human Modeling Tools (e.g., NX Human, Process Simulate, RAMSIS) to conduct HF assessments
• Evaluate reach, visibility, and accessibility in VR; recommend iterative design improvements for screen placement and user interface
• Prototype and evaluate screen interactions; design and execute eye-tracking studies with clear reporting of insights
• Plan and lead immersive reviews for audiences ranging from engineering teams to executive leadership, tailoring content for strategic decision-making
• Facilitate immersive reviews (plan, schedule, moderate), capturing findings that inform HF scorecards and design decisions
• Partner with Global Design Studio to meet rising VR demand; monitor throughput and reduce bottlenecks in review delivery
• Collaborate with Human Factors Program Engineers, Studio Engineers, Release Engineers, Sculpting, Global Studio, Technology Operations and IT to align needs with potential solutions
• Validate solutions by hosting demo/testing activities
• Engage with external hardware and software vendors
• Ensure production readiness plan will meet stakeholder's needs
• Clearly communicate successes, lessons learned, and actionable insights

• Stay current on emerging technologies, industry trends, and best practices in immersive and human factors domains
• Develop expertise for competitive automotive executions in area of assignment
• Ability to manage multiple projects simultaneously with strong prioritization skills

REQUIRED QUALIFICATIONS:

• Bachelor's degree in Human Factors, Engineering, Computer Science, User Experience or related
• 5+ years of professional experience in VR/MR development
• Proficiency with TeamCenter / TcVIS / NX
• Proficiency with Human Modeling Software (NX Human, Process Simulate, and/or RAMSIS)
• High level of analytical problem-solving skills and working through ambiguity
• Ability to handle complex assignments with a high level of autonomy and accountability
• Demonstrated ability to 'lead up' and influence cross-functionally
• Proven ability to show strong written and verbal communication skills by presenting ideas and concepts for buy-in to large groups and leadership teams
• Demonstrated experience in planning and running immersive reviews with all levels of leadership-from engineering groups to executive/top-level management

PREFERRED QUALIFICATIONS:

• 7+ years of professional experience in VR/MR development
• Master's degree or relevant advanced coursework
• Experience applying HMI, Human Factors, Cognitive Design, or Ergonomics
• Knowledge of the Global Vehicle Development Process (GVDP)
• Experience working in a lab environment; familiarity with test instrumentation and part mock-up
• Rapid prototyping, including paper prototypes, software simulations, and/or hardware simulations
• Experience in one or more immersive software tools: VRED, DeltaGen, Unreal Engine, Omniverse, IC.IDO, StarCCM+VR, Vis Mockup, Metapost
• Hands-on experience with HMDs (setup, calibration, comfort optimization, tracking integration)
• Demonstrated ability to create virtual environments and immersive workflows end-to-end
• Proficiency in VRED and Unreal Engine (UE) for scene building, visualization, and review facilitation
• Programming ability (e.g., Python, C++, UE Blueprints) for tool automation, data processing, and workflow integration
• Passionate and knowledgeable about emerging technologies and opportunities to apply them to HF and design reviews

About GM

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Why Join Us

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Benefits Overview

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Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire .

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