Digital Advertising Strategist

Digital Advertising Strategist (Remote)

We have an immediate need for a Digital Advertising Strategist to join a healthcare organization for a contract to hire position that is remote capable within Pacific time zone. The Digital Advertising Strategist will be responsible for developing comprehensive advertising strategies and overseeing campaigns across digital and traditional channels tailored to B2C and B2B objectives.

Location: Aliso Viejo, CA (Remote, Pacific Time Zone)

This job expects to pay about $48 50 per hour plus benefits.

What You Will Do:

• Devise and implement extensive advertising strategies, focusing on a blend of digital mediums like Google Ads, social media, and traditional channels, to align with the strategic marketing plan and B2C/B2B objectives.
• Manage budgets effectively across various campaigns and platforms, with a keen focus on maximizing ROI while maintaining budget discipline.
• Plan, execute, and manage integrated advertising campaigns across Google Ads (including search, display, and video ads) and various social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok, etc.
• Establish benchmarks and monitor campaign performance, making data-driven optimization decisions and or recommendations.
• Conduct A/B testing for both Google Ads and social media campaigns to determine the most effective ad elements such as copy, images, calls-to-action and targeting.

What Gets You The Job:

• Bachelor s degree in marketing, communications, business, or related field, or equivalent combination of education and experience; advanced degrees or certifications in digital marketing and/or advertising are highly desirable.
• A minimum of 7 years of experience in marketing, advertising or related fields is required.
• Demonstrated experience managing digital, social media and traditional advertising campaigns.
• In-depth knowledge of Google Ads, including search, display, and video advertising. This includes understanding bidding strategies, keyword research, ad assets and the latest features of Google Ads.
• Deep understanding of various social media advertising platforms like Facebook, Instagram, X (Twitter), LinkedIn and TikTok, including their unique advertising tools and audience targeting options.
• Fluency in latest trends in paid advertising, digital marketing, and ad technology specific to B2C, B2B and/or other healthcare professionals or audiences
• Skilled in managing relationships with external advertising agencies and vendors, including negotiation, contract management, and setting clear expectations.
• Strong ability to understand data and use analytics tools specific to Google and social media platforms to track campaign performance, measure ROI and generate insights and recommendations for future campaigns.

Please send your resume to Hannah Xu, Senior Technical Recruiter for immediate consideration.

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