Adobe Technical Architect Remote Location

Adobe CDP Data Architect

Remote

Demonstrates intimate-level abilities andor a proven record of success managing efforts with identifying and addressing client needs:

Utilizing previous experience in CDPs (Customer data platforms) such as Adobe Experience Platform (RTCDP) or similar products

Having an enhanced understanding of customer profile segmentation and experience in 360 degree view of customers in CDP for further analytical processing and decision making

Showcasing proven track record of managing successful CDP implementationmanagement and delivering capabilities that drive business growth

Demonstrating work experience in data architecture and data modeling preferably with experience working in CDP, CRM, paid media, social, and offline data

Ensuring an enhanced understanding of data-driven marketing, analytics and relevance usage of real-time event data and associated attributes

Setting strategic direction and driving execution through collaboration with a cross-functional team

Demonstrating familiarity with CRM and Marketing Automation platforms (i.e. Salesforce Sales Cloud, Salesforce Marketing Cloud, etc.)

Having extensive hands on expertise in implementingadministering Adobe Experience Cloud Products and marketing automation platforms and technologies

Ensuring an enhanced understanding of identity resolution components and the enabling technology

i.e. profile merge rules, identity graph, identity service provider, etc.

Working with audience-based digital marketing strategy either at an agency or brand

Driving project management through a full lifecycle, including the ability to prioritize, sequence, execute and deliver projects on time and on budget

Translating business requirements and objectives into segmentation strategies and audience building logic

Owning Adobe AEP and driving proactive platform ownership that is directly aligned to the day-to-day delivery of marketing tactics, and closely connected to the other digital marketing teams to develop capabilities and manage technology roadmap

Having oversight of the CDP technology solution (e.g. oversee steady state support teams, interact with business owner, plan for break fix and other enhancementsmaintenance)

Driving how customer and prospect information is unified across sales, marketing and service channels

Collaborating with Insights team to refine and optimize measurement process

Implementing and refining Adobe Products and marketing automation system

Collaborating with Marketing leadership to evolve the use of data within the marketing function allowing us to stay ahead, responding to clients in real-time, and limiting redundancy.

Certification(s) Preferred:

One or more of the following certifications or accreditations: Adobe Experience Platform Sales Accreditation Adobe Real-Time Customer Data Platform Sales Accreditation Adobe Customer Journey Analytics Sales Accreditation

Adobe CDP, RTCDP, Customer Data Platform. AJO, Adobe Journey Optimizer, Salesforce Marketing Cloud